Marketing Manager-Canada(Remote)

Join one of Europe’s fastest-growing nutrition success stories.
Kendal Nutricare creates world-class nutrition for every stage of life — from Kendamil infant and toddler formula to Kendalife adult nutrition. We’re a family-owned, purpose-driven business with big global ambitions.
In 2025, we were ranked the UK’s fastest-growing food and drink company, with Kendamil now one of the fastest-growing baby brands in the world, the No.1 Organic formula in both the UK and USA, and available in 40+ countries (and counting).
As the only British infant formula manufacturer, we’re proud to produce our award-winning products here in the UK using British full-cream milk, with no palm oil or unnecessary additives — trusted by families worldwide. We’re still family-owned and still building on that same whole-milk honesty as we grow – from baby formula to weaning products, supplements and early childhood nutrition. Wherever your family is on its journey, we’re here for it, every step of the way.
We’re on an exciting path – join us!
The role:As Kendamil’s first dedicated marketer in Canada, you’ll play a key role in building and growing our presence in the Canadian market. You’ll own local brand, retail, trade, campaigns and events, while ensuring bilingual English/French compliance.
Working closely with our global marketing teams and VP of Marketing, you’ll translate Kendamil and KendaKids’ global strategy into a locally relevant plan across brand, seasonal, social and retail activity.
You’ll also own the Canadian marketing budget, KPIs and performance reporting. This is a true build role — we’re looking for someone who understands the Canadian market, brings strong strategic and creative judgement, and can shape the market rather than simply replicate existing playbooks.
Key responsibilities :
Canadian Brand & Marketing Strategy
Localise Kendamil and KendaKids brand plans and campaigns for the Canadian market.
Own the annual Canadian marketing calendar across launches, campaigns, seasonal moments and retail activity.
Lead events end-to-end, managing community events, industry shows, agencies and vendors.
Retail & Trade Marketing
Partner with Sales to develop shopper marketing, in-store activations, promotions and sampling programmes.
Lead market-specific go-to-market plans for Canadian product launches.
Ensure all Canadian marketing content meets English/French bilingual requirements.
Work with Legal and Regulatory to ensure marketing claims meet Canadian requirements.
Adapt US social, content and digital campaigns for Canadian audiences while maintaining brand consistency.
Bring Canadian market insights, consumer trends and retailer dynamics into the wider North America marketing team.
Budget & Performance
Own the Canadian marketing budget, monthly reconciliation and reporting.
Track campaign and brand performance against Canadian KPIs and share key insights with the VP of Marketing.
What you’ll need:
5+ years marketing experience;
CPG required.
Working knowledge of the Canadian retail landscape and trade marketing.
Comfortable operating independently as the sole Canada-based marketer inside a US-led team.
Strong project management skills and comfort coordinating across a border and time zone gap with the NA team.
Food, beverage, baby/kids nutrition, or better-for-you category experience.
Familiarity with Health Canada labeling and infant-formula/food marketing regulations.
Familiarity with tools our marketing team already runs on: Sprinklr, Canva, CapCut, Asana, Slack, Meltwater.
What you’ll get from us:The opportunity to work for the fastest growing infant milk brand in Europe, alongside a young talented team dedicated to serving thousands of passionate customers.
Benefits depend on location*
*Further details are available from the HR department.
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