Business Development Manager - Private Label (CAN) Sales and Marketing

Business Development Manager - Private Label (CAN)

• Full-Time
• Sales and Marketing

Founded in 1905, Leclerc Biscuits is a family-owned company whose success is built on the passion, innovation, and expertise of its teams. With a strong presence across Canada and the United States, the company continues to grow and evolve while remaining true to its core values and commitment to quality.

Position Summary

This is a home-office-based position requiring regular travel.

Key Responsibilities

• Build and strengthen strategic relationships with key customer stakeholders to drive long-term growth.
• Lead and grow a portfolio of national accounts by developing and executing customer-specific business plans.
• Identify and capitalize on new business opportunities within the Private Label market.
• Negotiate agreements, manage promotional strategies, and deliver profitable sales growth.
• Collaborate with cross-functional teams to bring new products and innovative solutions to market.
• Analyze customer performance, market trends, and competitive activity to develop actionable growth strategies.
• Provide accurate sales forecasting and contribute to annual business planning.
• Act as a trusted partner to customers while reinforcing Leclerc's position as a preferred Private Label supplier.

Requirements

• A bachelor’s degree in business, Marketing, or a related field.
• 5 to 10 years of successful experience in Private Label sales within the Canadian retail market.
• Proven experience developing and growing Private Label programs with major Canadian retailers.
• Direct experience working with Loblaw is highly desirable and will be considered a strong asset.
• A strong track record in account management, business development, customer negotiations, and sales planning.
• Excellent communication and relationship-building skills, with the ability to influence and collaborate effectively at all levels of customer organizations.
• Strong analytical and strategic thinking abilities, with experience in forecasting, business planning, and delivering results.
• Proficiency in Microsoft Office and CRM platforms; experience with SAP is considered an asset.
• A highly organized, self-motivated, and results-oriented approach, with the ability to manage multiple priorities in a fast-paced environment.
• Flexibility and willingness to travel regularly to support customer relationships and business growth.
• Bilingualism in English and French is an asset.
• Residence within the Greater Toronto Area (GTA) is required.

Why join Leclerc?

At Leclerc, we live by our five core values: Authenticity, Respect, Innovation, Engagement, and Pleasure .
These values guide everything we do and create a unique work environment where you can thrive.

• We believe in developing our talent – because growth starts with authenticity and engagement.
• We provide career progression opportunities – in a respectful and supportive atmosphere.
• We offer a dynamic and stimulating environment – where innovation is encouraged and celebrated.
• We use innovative digital tools – to make your work easier and more impactful.
• We are an innovative and growing company – committed to continuous improvement and bold ideas.
• We foster a collaborative and respectful culture – because teamwork and pleasure at work matter.
• We offer a competitive salary and benefits package.