Integrated Marketing Communications Director

Lead integrated marketing communications in Vaughan, combining creator partnerships, paid media strategy, and measurable campaigns across beauty and personal care brands.This Director role shapes communications across an established and emerging brand portfolio. You will connect PR, influencer marketing, social media, content, paid media, and retailer media. The work aligns campaigns with product launches, brand priorities, and business objectives.Key Responsibilities:
Own integrated communications strategy across the brand portfolioLead paid and earned influencer programs and negotiationsBuild scalable earned media and public relations programsDirect paid media strategy across upper-funnel channelsConnect retailer media with broader communications plansRequirements:
Eight to ten or more years in integrated communicationsBeauty, personal care, or lifestyle brand experience preferredBachelor’s degree in marketing, communications, or related fieldExperience managing teams, agencies, and multimillion-dollar budgetsAbility to work four days weekly from VaughanBring integrated communications leadership, creator expertise, and media strategy to measurable brand and commercial outcomes across Vaughan-based operations.
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