Digital Campaign Tracking Specialist

Strengthen campaign tracking and reporting at webTactics | Day Communications with GA4, Google Tag Manager, and digital advertising expertise. This hybrid role is full-time.As a Digital Campaign Tracking Specialist, you will help ensure accurate execution across employer branding and recruitment marketing campaigns. You will implement tracking parameters, conversion actions, platform pixels, and UTM governance. You will also create reports and dashboards while checking data consistency across reporting environments.Key Responsibilities:
Implement tracking across digital advertising campaignsConfigure conversion actions and campaign parameters accuratelyReview campaign quality before and after launchesGenerate and maintain performance reports and dashboardsEnsure reporting data accuracy and consistencyRequirements:
Two or more years in digital advertising or related workExperience with Google Ads, Meta, LinkedIn, and TikTokUnderstanding of GA4 and Google Tag ManagerExperience with UTM governance and platform pixelsLooker Studio, GA4, or similar reporting experienceUse tracking implementation, quality assurance, and reporting skills to support accurate digital campaigns at webTactics | Day Communications.
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