Product Marketing Manager - Sistema Nervioso Central
Apotex Inc.
Acerca de Apotex Inc.
Apotex es una empresa global de salud con sede en Canadá. Mejoramos el acceso diario a medicamentos y productos de salud asequibles e innovadores para millones de personas en todo el mundo, con un amplio portafolio de productos farmacéuticos genéricos, biosimilares, innovadores de marca y productos de salud para el consumidor. Con sede en Toronto y oficinas regionales a nivel mundial, incluyendo Estados Unidos, México e India, somos la empresa farmacéutica más grande con sede en Canadá y un socio de salud preferido en las Américas para licencias farmacéuticas y adquisiciones de productos.
Acerca de Apotex Inc.
Apotex es una empresa global de salud con sede en Canadá. Mejoramos el acceso diario a medicamentos y productos de salud asequibles e innovadores para millones de personas en todo el mundo, con un amplio portafolio de productos farmacéuticos genéricos, biosimilares, innovadores de marca y productos de salud para el consumidor. Con sede en Toronto y oficinas regionales a nivel mundial, incluyendo Estados Unidos, México e India, somos la empresa farmacéutica más grande con sede en Canadá y un socio de salud preferido en las Américas para licencias farmacéuticas y adquisiciones de productos.
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Job Summary
El gerente de producto de la línea de Sistema Nervioso Central es el responsable de realizar y ejecutar los planes de marketing y proyectos de la línea, así como el óptimo manejo del portafolio y atención a la fuerza de ventas.
Job Responsibilities
- Responsable del P&L de la línea
- Desarrollar e implementar la estrategia de precio de la línea
- Desarrollar e implementar el marketing plan anual para las marcas
- Incrementar la participación de mercado de las marcas a través de la activación de las estrategias y tácticas
- Definir, actualizar y optimizar el pronóstico de ventas por producto realizando análisis regulares con el equipo de cadena de suministro y fuerza de ventas
- Analizar regularmente el desempeño de la fuerza de ventas, competidores y oportunidades de mercado para validar o modificar los planes anuales.
- Desarrollar materiales y herramientas útiles para la fuerza de ventas cada ciclo
- Realizar salidas a campo regulares con la fuerza de ventas
- Seguimiento al proceso de lanzamiento de nuevos productos relevantes y desarrollo en tiempo del marketing plan de lanzamiento.
- Coordinar y participar en eventos académicos, de la industria y de clientes para generar y/o consolidar buena relación con los líderes de opinión.
- Acatar el código de ética de Apotex en todas las actividades
Job Requirements
- Requisitos o preferencias educativas :
- Licenciatura terminada: Marketing, Administración o afín.
- Deseable posgrado o maestría en ciencias económico-administrativas.
- Los conocimientos, las destrezas y las habilidades:
- Inglés Avanzado
- Marketing
- Habilidad de comunicación
- Análisis de mercado
- La experiencia laboral :
- 3 años como gerente de producto en la industria farmacéutica con medicamentos de prescripción.
- Deseable experiencia con productos de Sistema Nervios Central
En Apotex, estamos comprometidos con fomentar un entorno laboral inclusivo y accesible, donde todas las personas se sientan valoradas, respetadas y respaldadas para desarrollarse plenamente. Como parte de nuestro proceso de reclutamiento, ofrecemos adecuaciones según las necesidades individuales de las personas con discapacidad. Antes de programar una entrevista, por favor infórmanos si requieres de algún tipo de apoyo.
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