General Manager - Fitness Boutique
Hire Ground Talent
About the Company
Our client is a well-established, international boutique fitness brand offering dynamic group reformer Pilates classes across a variety of formats and levels. With a strong commitment to making Pilates affordable and accessible, they empower a diverse community of clients to build strength, mobility, and confidence.
The Opportunity
We’re seeking a results-driven General Manager to lead studio performance across sales, service, and operations. This is a hands-on leadership role for someone who thrives in a fast-paced environment and leads from the front—especially when it comes to sales.
You’ll be responsible for driving revenue, building a high-performing team, and delivering an exceptional client experience while ensuring the studio operates efficiently and profitably.
Key Responsibilities
- Own and drive all four revenue streams : memberships, retail, private training, and teacher training
- Lead from the front with active participation in sales (50%+ of role)
- Monitor and manage studio KPIs , including revenue, attendance, and retention metrics
- Develop and execute marketing initiatives (digital campaigns, partnerships, community events) to generate leads
- Recruit, train, and manage sales associates and instructors (in partnership with Lead Instructor)
- Build and manage staff schedules to optimize studio performance
- Oversee inventory and vendor relationships , ensuring accurate stock levels and merchandising
- Ensure exceptional customer experience across all touchpoints
- Maintain studio cleanliness, organization, and brand standards
- Make informed, independent decisions to improve operations and performance
- Support additional business needs as required
Requirements
What You Bring
- 5+ years of management experience in fitness, retail, or service-based industries
- Proven track record of achieving and exceeding sales targets
- Strong ability to sell, coach sales teams, and drive revenue growth
- Experience working with CRM and/or POS systems
- Excellent communication and interpersonal skills (in-person, phone, email)
- Highly organized with strong time management and attention to detail
- Ability to multi-task, prioritize, and meet deadlines in a fast-paced environment
- A proactive mindset with the ability to identify opportunities and implement improvements
- Passion for health, fitness, and community building
- Professional, reliable, and able to handle confidential information with integrity
- Fluent in English
- Willingness to travel occasionally as needed
Benefits
Why Join
- Join a globally recognized fitness brand with strong growth
- Lead a community-driven, high-energy studio environment
- Competitive compensation with performance-based incentives
- Opportunity to make a direct impact on business success and client experience
$200k - $250k per year
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