Senior Commercial Account Manager-Brandon and Rural

The Senior Commercial Account Manager (CAM) is at the forefront of driving results and managing risks for a designated portfolio of business members and prospects. Reporting to the Manager, Business Financial Centre, you will proactively identify and pursue new business opportunities, referring them to the appropriate specialists within the credit union. Collaborating closely with your team and the Manager, you will ensure that goals are met and members receive exceptional service that exceeds their expectations. This role supports Assiniboine Credit Union/ Caisse Assiniboine (ACU)’s commitment to rural and agricultural communities, francophone services, values-based banking and ACU’s triple bottom line accountability to people, planet, and prosperity.

Key Responsibilities:

• Achieve Sales Targets: Provide proactive, individualized financial advice and meet personal business targets and track/report on sales goals and results. Play a key role in developing strategies to facilitate goal attainment.


• Business Development: Proactively identify new sources of business and develop, retain, and grow relationships by ensuring member needs are met and the relationship contributes positively to the credit union.


• Promote and provide advice: Promote, provide advice, and negotiate business-banking services that meet the needs of potential and existing members , ensuring compliance with relevant legislation, regulations, policies, and procedures.

• Financial Advice: Serve as the senior point of contact for high-value commercial clients across industries, including syndications. Provide financial advice relative to business banking, applying knowledge of the member's financial condition and market information to effectively position ACU's products and services.

• Quality Member Service: Interpret and understand operating processes, procedures, lending policies, and security requirements to ensure quality and seamless delivery of sales and service to members.


• Credit Evaluation and Analysis: Evaluate, write and approve complex commercial lending products within approved lending limits including the careful analysis of financial statement credit history, business plans and market conditions to ensure sound decision making.


• Portfolio Management : Independently manage and grow a portfolio of agricultural/commercial, and real estate enterprises. Oversee portfolio performance, proactively managing risk, renewals, covenant monitoring, and early detection of credit issues.


• Risk Management: Monitor and manage risks within the portfolio to ensure compliance with credit union policies and procedures. Identify and address potential issues, recommend appropriate actions, and maintain a thorough understanding of lending policies and security requirements to support sound decision-making. Maintain ongoing compliance with regulatory and legislative requirements at all times.


• Industry Knowledge: Maintain current and relevant knowledge of industry trends, competitor products and strategies, as well as the members' industries and local/national events impacting members' affairs.


• Community Engagement: Act as a representative for the Credit Union and the Business/Community/Agribusiness Financial Centre by being visible in the community and supporting community groups and initiatives.


• Values Based Banking: Understand, respect, and support ACU's commitment to values based banking, workplace diversity, and respectful workplace initiatives.

Education and Experience:

This position requires a diploma or degree in Business, finance, accounting or a related field. Minimum 5 years of lending experience within a financial institution with a focus on Commercial banking is required. An equivalent combination of education and experience would be considered.

Key Occupational Skills:

• Advice and Member Service: Expertise in advice and member service, with a focus on relationship management.


• Commercial Credit: Advanced knowledge of commercial credit, accounting, budgeting, and financial management.


• Professional Excellence: Demonstrate professional excellence and strong negotiation skills.


• Analytical Acumen: Strong financial, analytical, and credit acumen.


• Commercial Law: Working understanding of commercial law.


• Product Knowledge: Extensive knowledge of business products, policies, and procedures, particularly commercial loan and deposit product knowledge.


• Technology Proficiency: Working knowledge of credit union technology and computer applications.


• Operational Knowledge: Understanding of credit union operations, philosophies, principles, legislation, regulations, policies, and procedures.


• Values-Based Banking: Commitment to values-based banking and triple bottom line accountability.


• Language Proficiency : Proficient in English, with French being a valuable asset, and proficiency in other languages is also advantageous

Work Organization

You will work 37.5 hours per week Monday -Friday.  

Who we are:   

As a Certified B Corporation® and one of Manitoba’s Top Employers (2025), the culture of Assiniboine Credit Union is supportive of the individual while focused on the greater community. You’ll be motivated by shared values and encouraged to always think about how, through financial sustainability, we can do more for our members, our employees and our community.   

Choosing to work at Assiniboine Credit Union/ Caisse Assiniboine means that you’ll be working for an organization that…   

• puts people, planet and prosperity first,


• values diversity and inclusion,


• is focused on social and environmental responsibility,


• supports employees through training programs and long-term career development,


• offers a competitive total compensation program which includes bonuses, a matched pension program, and health and dental benefits.

If doing things differently and doing more is part of who you are, join us on a rewarding journey where your personal aspirations and career goals can align.