Creative Director Performance Marketing

Guide Directive Consulting’s performance marketing creative strategy remotely, connecting storytelling, analytics, and conversion across B2B campaigns.This Head of Creative leads the Performance Design department at the intersection of creative craft and performance marketing. You will establish standards across paid social, display, video, and landing page work. You will also represent the department in pitches, client leadership meetings, and conversations about Performance Design’s strategic value.Key Responsibilities:
Ensure creative meets craft and conversion benchmarksDevelop a distinctive process supporting DiscoverabilityOSEnsure teams run campaigns and test learningRepresent Performance Design in pitches and client conversationsArticulate creative’s value as a strategic capabilityRequirements:
Five-plus years in performance marketing or growth-focused agenciesProven creative team management experienceAbility to present strategy to VPs and CMOsAbility to translate creative thinking into business languageExperience building trust with senior leadershipShape Directive Consulting’s performance creative direction with strategic storytelling, conversion standards, executive communication, and client partnership.
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