Marketing Manager
Parc Oméga Inc.
Would you like to work in a unique environment, surrounded by nature and animals?
Would you like to be part of a passionate, dynamic, and human team?
Would you like a job where every day is different and your contribution makes a real difference?
At Parc Omega, this is possible!
Join a passionate team that contributes daily to creating a memorable experience for our visitors, while evolving in an exceptional environment where nature, animals, and humanity are at the heart of our daily lives.
Parc Omega is currently seeking a marketing manager to join the team. Under the supervision of the Director of Accommodations, Sales, and Marketing, the Marketing Manager develops, coordinates, and implements marketing and communication strategies aimed at promoting the overall offering of Parc Omega.
The person ensures the brand's awareness, optimizes promotional campaigns, and fosters growth in tourist traffic and sales. They oversee content creation, drive digital performance analysis, and ensure brand image consistency across all channels.
The Marketing Manager plays a strategic role in enhancing and positioning Parc Omega. Through their vision, analytical expertise, and creativity, they contribute directly to the destination's attractiveness, customer engagement, and the achievement of the company's growth objectives.
Benefits of Parc Omega:
Two (2) paid sick days;
2 weeks of vacation after 6 months and 3 weeks after 1 year of service ;
Annual performance bonus of up to 10% of regular earned salary;
Collective insurance fully paid by the employer ;
Option to join the RVER;
Employee discount on purchases and visits to Parc Omega Inc.;
Training and continuous development;
Opportunities for advancement within the company.
Main Responsibilities:
Develop and execute the annual marketing action plan.
Design and manage multiplatform advertising campaigns.
Ensure compliance, evolution, and consistency of the brand image.
Supervise the creation of promotional content.
Oversee the management, updating, and optimization of the website and booking platforms.
Analyze outcomes of digital campaigns (SEO, SEM, social media) and adjust actions accordingly.
Monitor key performance indicators (KPIs) and produce regular analytical reports.
Ensure optimization of the digital customer journey and conversion rates.
Manage the marketing team (graphic designer, photographer, social media coordinator, sales and marketing coordinator)
Lead relationships with partners, developers, and marketing suppliers.
Supervise media tours and reputation management.
Develop and maintain strategic partnerships with stakeholders in the tourism industry.
Guide collaborations with content creators and influencers.
Participate in and manage the activities and events committee.
Coordinate park events with various departments.
Participate in the preparation and rigorous follow-up of the marketing department budget.
Negotiate media placement agreements and approve billing.
Ensure smooth communication between the marketing department and operations.
Collaborate with the activities and commercial committee to optimize the visitor experience.
Perform any other related tasks.
Working conditions:
Permanent full-time position (35 to 40 hours/week)
Flexible hours that may include presence during events or peak periods.
Dynamic work environment at the heart of a major tourist site.
Requirements:
University degree in marketing, communications, or a related field.
Minimum of 1 year of experience in similar roles (tourism or recreational background is an asset).
Excellent command of French and English (spoken and written).
Proficiency in digital marketing tools (Meta Business Suite, Google Analytics, Google Ads).
Strong project management skills and data analysis capabilities.
Excellent writing skills, creativity, and a developed aesthetic sense.
Mobilizing leadership, autonomy, precision, and strong team spirit.
Please send your resume to View email address on hotelleriejobs.com .
The masculine form includes the feminine and is used solely to lighten the text.
Only shortlisted candidates will be contacted.
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