Business Development Manager

Are you an experienced sales professional with a keen eye for business development opportunities? Do you have a passion for closing deals and building lasting relationships? Do you enjoy providing Peace of Mind to your client group? Are you looking to be part of a growing team and company?
The Universal Group, recognized as one of Canada's Best Managed companies in 2026, has an exciting opportunity for a Business Development Manager within our Sales team. The Business Development Manager plays a key role in driving revenue growth within the Prince George and Interior BC territories. They will be responsible for developing new business opportunities, managing key client relationships, and collaborating closely with operations to ensure exceptional service delivery. This role play a key part in expanding market share, strengthening client partnerships, and achieving strategic sales targets within the Traffic Control Industry.
What You Will Be Responsible ForAccount Management and Client Relationship Development
Serve as the principal point of contact for accounts within the assigned territory.
Develop, manage, and continuously improve a systematic approach to managing key accounts.
Build and foster a strong referral network to generate new revenue opportunities.
Maintain ongoing communication with clients to ensure satisfaction and long-term retention.
Follow up with customers on open proposals, renewals, and action items from meetings.
Conduct regular client visits to identify upselling and cross-selling opportunities.
Business Development and Revenue Growth
Develop new business by analyzing account potential;
initiating, developing,and closing sales opportunities.
Prospect and qualify leads within construction, infrastructure, utilities, municipal, and related sectors.
Recommend new applications, service enhancements, and tailored traffic control solutions.
Execute strategic territory plans to expand market share and exceed revenue targets.
Achieve monthly, quarterly, and annual sales goals.
Sales Strategy, Proposals, and Contract Management
Demonstrate a complete understanding of pricing models, proposal structures, and service agreements.
Prepare detailed proposals and bids addressing identified client needs.
Gather and submit comprehensive business information for tenders and presentations.
Negotiate pricing, contract terms, and service agreements in alignment with company guidelines.
Ensure compliance with contractual terms, reporting requirements, and renewal timelines.
Operational Collaborations and Service Excellence
Demonstrate a complete understanding of pricing models, proposal structures, and service agreements.
Prepare detailed proposals and bids addressing identified client needs.
Gather and submit comprehensive business information for tenders and presentations.
Negotiate pricing, contract terms, and service agreements in alignment with company guidelines.
Ensure compliance with contractual terms, reporting requirements, and renewal timelines.
Reporting, Forecasting, and CRM Management
Maintain accurate records of all sales and prospecting activities including calls, presentations, closed sales, and follow-up actions within CRM.
Provide weekly, monthly, and quarterly sales forecasts to senior leadership.
Analyze pipeline metrics, proposal-to-close ratios, and territory performance data.
Contribute to annual territory planning and strategic growth discussions.
What You Get From Us
Extended healthcare benefits available after probation.
Access to Employee Assistance Program.
Opportunity to work for a large, growing company.
An RRSP matching plan.
Paid vacation.
Competitive compensation package.
What We Need From You
5+ years of experience in outside sales roles, specifically as an Account Manager, prioritizing new business development.
Proficiency in CRM software (e.G., Salesforce, Zoho CRM, or HubSpot) and MS Office, particularly MS Excel.
History of delivering client‑centric solutions to address diverse needs effectively.
Outstanding presentation, negotiation, and interpersonal skills.
Bachelor's degree in Business Administration, Sales, or a related field is an asset.
Proficiency in identifying, researching, and qualifying potential leads or prospects within a target market.
Effectively address objections, managing negotiations to close deals and convert opportunities into actual sales.
Exceptional communication, influence, and negotiation skills across all stakeholder levels.
Strong presentation skills.
Strategic thinker with a vision for growth.
Excellent written and verbal communication abilities.
Strong multitasking abilities, managing complex account portfolios with keen attention to detail.
Why The Universal Group?The Universal Group is driven by our purpose to provide Peace of Mind to both our clients and team members. Our people embrace our core values of being 'Passionate, Authentic, and Driven' in everything we do and in every decision we make every day. They are the fabric of who we are and, without question, the reason for our success and continued growth.
The safety of our team members and the public is what drives us every day.
The Universal Group is an industry leader in traffic control services, traffic management planning, traffic equipment supply, landscaping, temporary labour and occupational health and safety training. We are a one-stop shop, as our full suite of services ensures that we can manage projects from conception to completion.
For more information about the company, please visit our Indeed Profile!
Our Commitment to DiversityThe Universal Group is an equal‑opportunity employer committed to diversity and inclusion in the workplace.
We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.
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