Paid Media Specialist Ad Operations

Optimize paid media campaigns onsite in Saskatoon with FFUN Group, using Google Ads, Meta Ads, and performance analysis. Make advertising budgets work harder through measurable improvements.As a Marketing Specialist in Ad Operations, you will manage digital advertising across automotive and recreational dealership brands. The work includes campaign execution, data analysis, budget optimization, testing, tracking, and reporting. You will help improve lead generation, cost per lead, conversions, and campaign effectiveness.Key Responsibilities:
Build and optimize Google Search and Performance Max campaignsManage Meta and other paid social advertising platformsAnalyze trends, leads, conversions, and cost per leadManage budgets and optimize return on investmentCoordinate timelines, deliverables, and projects using AsanaRequirements:
Three or more years managing Google Ads and Meta AdsExperience with Demand Gen campaign execution and optimizationFamiliarity with GA4, Google Tag Manager, and conversion trackingAbility to analyze metrics and turn insights into actionStrong organization and attention to campaign detailBring paid media expertise, analytical thinking, and campaign optimization skills to FFUN Group’s Saskatoon marketing team.
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