Content Marketing Specialist (Remote in Canada)

Content Marketing Specialist, AI-Native
Cloudcure | Remote | Full-time

About Cloudcure

Cloudcure is a healthcare technology company improving access to care through digital-first medicine. We combine clinical expertise, data and technology to deliver patient-centered outcomes at scale, with a focus on weight management and preventative care.

We build with AI rather than around it. Our marketing stack, analytics platform and internal tooling are largely built in-house using AI-assisted workflows. We are looking for a marketer who works the same way.

The role in one paragraph

This is a content and growth role for someone who works natively in AI. You will write the copy, generate the visuals, build the landing pages, and structure everything for search and for AI answer engines. We are not looking for someone who uses AI to draft faster. We are looking for someone who has rebuilt how they work around these tools, has strong opinions about which ones to use where, and has the taste to know when the output is good and when it needs a human hand.

What you will own

AI-generated creative and media

• Produce realistic, on-brand imagery and video for landing pages, ads and social using current generative tools
• Know the difference between AI output that reads as AI-made and output that does not, and consistently deliver the second kind
• Build and maintain a visual system so everything we publish looks like it came from the same company
• Develop ad creative for paid campaigns across Google and Meta

Landing pages, end to end

• Take a product, campaign or audience and produce a complete landing page: copy, structure, visual direction, conversion flow
• Use AI page generation tools to build and iterate, then refine by hand where it matters
• Apply a real CRO lens: hierarchy, above-the-fold clarity, objection handling, CTA placement, mobile flow
• Test and iterate. A page that ships is a hypothesis, not a finished deliverable

SEO and AI search

• Own organic strategy: keyword research, on-page, content structure, technical recommendations
• Optimize for AI-driven search as a first-class channel, not an afterthought. Google AI overviews, ChatGPT, Perplexity, Gemini
• Structure content for featured snippets, FAQs, entity and semantic search
• Monitor and report using Search Console, GA4, and Ahrefs or SEMrush

Content and editorial

• Write blog and site content that ranks, reads well, and converts
• Turn clinical and product concepts into clear language a patient understands
• Keep everything medically accurate, compliant and on-brand. Work with our clinical team to validate claims
• Find the content gaps and bring us the opportunities, do not wait to be assigned topics

Governance

• Maintain consistency of voice and quality across everything published
• Follow healthcare marketing rules. Regulated advertising is the constraint we work inside, not a box we check afterward

The kind of person this is for

You should recognize yourself in most of this:

• You have a favorite model for copy, a different one for images, and an opinion about why
• You have built landing pages with AI page builders or by prompting code, and you know when to stop prompting and start editing
• You have a real eye. You can look at a page and say what is wrong with it before you can explain why
• Your portfolio is live URLs, not decks about strategy
• You are comfortable being the only marketer in the room and figuring it out
• You are curious about tools that did not exist last quarter, and you actually try them

This is not the role for someone who wants a content calendar handed to them, or who needs a designer and a developer in the loop before anything can go live.

Requirements

• 3+ years in content marketing, SEO or growth marketing, with work you can point to
• Demonstrated fluency with AI tools for copy, imagery and page generation. Show us what you have built
• Strong on-page SEO and search intent fundamentals
• Excellent written English and sharp self-editing
• Comfortable in a CMS such as WordPress, and unbothered by touching HTML or CSS when needed
• Able to work cross-functionally with product, engineering and clinical teams

Nice to have

• Healthcare, wellness, telehealth or another regulated industry
• Paid social and search creative experience
• CRO and experimentation background, including A/B testing
• Video generation and editing
• Startup or early-stage experience where you owned a channel outright