Director, Generative Engine Optimization at Intact

Step into a leadership role at Intact as Director of Generative Engine Optimization. This hybrid position empowers you to innovate in AI and content strategies. We are seeking a Director to spearhead the Generative Engine Optimization initiative, focusing on enhancing brand perception across AI ecosystems. Your extensive experience (15+ years) in content and marketing will be crucial to build effective strategies and a skilled team. Together, we will redefine content visibility and effectiveness using advanced data insights. Key Responsibilities:

• Direct the GEO function's long-term vision
• Develop integrated AI-first market strategies
• Build robust AI-enhanced content distribution frameworks
• Architect data insights for performance optimization
• Enhance technical content structures for machine interpretability

Requirements:

• Bachelor’s degree in Marketing, Business, or similar
• 15+ years in content marketing and partnerships
• 8+ years of leading marketing and media professionals
• Expertise in SEO, content distribution, and data metrics
• Must have authorization to work in Canada, bilingual preferred

Lead the charge in transforming our approach to content within the AI landscape at Intact. #J-18808-Ljbffr