Senior Market Intelligence Analyst

Convert competitive and consumer data into commercial direction at Sleeman Breweries in Guelph, Ontario, with Power BI and artificial intelligence.This Senior Analyst role provides market intelligence, recurring reporting, dashboards, and strategic decision support for Sleeman Breweries. You will manage competitive, syndicated, and industry databases while monitoring category performance, consumer behavior, market trends, and emerging risks. The position also supports analytical efficiency through AI and generative AI technologies.Key Responsibilities:
Manage competitive, syndicated, and industry databasesMaintain Beer Canada and brand master dataBuild integrated commercial performance dashboards in Power BIMonitor competitive activity and category performanceLead analytical workstreams through executive presentationsRequirements:
Bachelor’s degree in marketing, economics, engineering, or related disciplineMinimum six years in consumer packaged goods or related fieldsExperience influencing senior stakeholders with data-driven insightsExperience using AI and generative AI toolsStrong written, verbal, presentation, and organizational skillsUse market intelligence, reporting leadership, and AI-enabled analysis to support strategic decisions at Sleeman Breweries.
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