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Digital Content And Social Media Specialist

McMaster University

Winnipeg, MB
Develop digital content and social campaigns for McMaster University, combining storytelling, website updates, and search engine optimization expertise. Support diverse Faculty audiences.As Social Media and Digital Content Coordinator, you will administer official digital channels for the Faculty of Social Sciences. Working with the Communications, Recruitment & Marketing team, you will create, edit, publish, and optimize content. The work includes websites, blogs, recruitment, research, events, and student experiences.Key Responsibilities:
Gather, edit, proof, and publish website and digital materialsUpload, refresh, and update website content promptlyApply keyword strategies and search engine optimization best practicesConvert content, images, and forms into compliant HTMLDevelop website functionality, designs, elements, and codeRequirements:
Bachelor’s degree in Digital Media, Communications, Marketing, or related fieldThree years of relevant experienceExperience maintaining and developing websitesExperience using WordPress is an assetBasic Illustrator, Photoshop, CapCut, or Canva experience is an assetApply your website publishing, search optimization, HTML, and content editing skills to McMaster digital communications.
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