Marketing Coordinator (Social, Web, Email)

Job Posting - Marketing Coordinator (Social, Web, Email)
RUX is a Squamish-based outdoor gear company on a mission to make space for the good life. Founded in 2019, we design modular, weatherproof gear systems, led by our flagship collapsible 70L Gear Box, that help people store, carry and move their gear so they can spend less time packing and more time outside.We're building this brand in the open, and we want our community along for the ride. We're looking for a native social media person who lives and breathes Instagram, TikTok and YouTube, and who knows both the art and the science of making content for them. You'll capture the building of RUX from the inside: in the shop, on the road, at events and in the mountains.You'll report to our Creative Director and own the day-to-day of our social channels. This is a fast-paced, demanding role. We have content cadence goals to hit and a high bar for what makes the feed.What you'll do
Create and Share (~50%)
Film, capture and edit short-form content for Instagram, TikTok and YouTube, mostly on an iPhoneUse in-platform tools and apps like Instagram Edits and Adobe Rush to move from idea to published quicklyEdit on the fly from the studio, on the road, at events and in the fieldWrite captions and hooks that sound like RUXHelp develop and run a signature content series that gives our channels a recurring anchorCurate (~15%)
Treat each feed and grid as a whole, with real care for how it looks and reads over timeDecide what makes the cut. Not everything is good enough for the feedBalance that bar against cadence goals, and hit bothOwn the YouTube channel page: playlists, sections, featured content and Shorts, organized so a new visitor knows where to startDesign thumbnails and write titles that earn the click, and test what worksPackage and publish the long-form videos our editor producesBuild community (~25%)
Respond to comments and DMs, start conversations, and flag customer issues to the teamUse proven techniques to grow followers and prompt engagementTake part in community moments at events, on camera and offMeasure (~10%)
Track what's working on each platform and turn the numbers into what we try nextResearch industry trends and apply learnings to RUX channelsIn the field
Travel to events, trade shows and customer visits, and work them: setup, conversations, filmingDrive overland-style trucks and long-wheelbase Sprinter vansTravel comfortably in the mountains while filmingJoin in on mountain biking, overlanding and whatever else the community is getting afterWhat you bring
1 to 2 years running social channels for a brand, a creator or yourself, with work you can showDeep, current knowledge of what works on Instagram, TikTok and YouTubeWorking knowledge of YouTube as its own platform: thumbnails, titles, playlists and Shorts versus long-formFast, confident shooting and editing on a phoneA track record of building and engaging a community through socialA sharp eye for detail and a strong sense of curationClear writing with personality, and the ability to match a brand voiceThe organization to hit a demanding cadence without dropping qualityA valid driver's licence, a clean record, and comfort driving large vehiclesAbility to work from Squamish and travel regularly, including some evenings and weekendsVideo skills beyond the phone: filming on a dedicated camera, editing longer pieces, and producing your own shoots start to finishExperience with an outdoor, e-commerce or consumer brandReal involvement in overlanding, mountain biking, skiing or camping sceneFamiliarity with Meta Business Suite, TikTok and YouTube analytics, or a scheduling toolBasic HTML/CSS or Shopify theme editingFamiliarity with Canva, Meta Business Suite, Google Analytics or a scheduling toolCompensation and benefits
Salary range: $58,000 to $68,000 per year, depending on experience.Health and dental benefits after the waiting periodProduct discounts and free RUX gearVacation, flexible time and any other perksRoom to grow into a larger marketing role as the brand growsRUX welcomes applications from everyone and is committed to an inclusive hiring process. If you need an accommodation to apply, let us know. We thank all applicants, but only those selected for an interview will be contacted.
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