Volkswagen Financial Services CRM Specialist

Join Volkswagen Financial Services as a CRM Marketing Specialist focused on driving customer loyalty and strategic insights. Manage digital and compliance initiatives while enhancing brand engagement.
This role is pivotal in informing marketing strategies through insightful consumer research and stakeholder engagement. With 4-7 years of experience in marketing, particularly in a financial environment, you will utilize your knowledge to foster customer connections with Audi and Volkswagen Financial Services.
Key Responsibilities:
• Lead Digital/CRM projects and manage stakeholder engagements
• Recommend and implement consumer research initiatives
• Analyze customer profiles and loyalty metrics
• Represent the brand in co-brand and database initiatives
• Support cross-functional project alignment and resolution
Requirements:
• Bachelor’s Degree in Marketing or similar discipline
• 4-7 years of relevant marketing experience
• Skilled in Salesforce and Microsoft Office applications
• Proven experience with agency management and IT collaboration
• Certification in SAFe is a plus
Leverage your marketing skills to support Volkswagen Financial Services' mission of customer loyalty.
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