Generative Search Seo Manager
Publicis Groupe Holdings B.V
Shape generative search strategy for Saatchi & Saatchi clients, using prompt research, content optimization, and analytics from Toronto.As SEO Manager, you will explore how AI-powered search experiences surface information alongside traditional engines. You will develop keyword and prompt research, content briefs, generative summary optimization, and performance insights. Client collaboration and knowledge sharing help advance the agency’s search practice.Key Responsibilities:
Research keywords and prompts aligned with client goalsIdentify content gaps and plan structured contentEvaluate generative answer patterns across emerging platformsCreate performance-driven recommendations and reportingShare trends, insights, and search best practices internallyRequirements:
Three to five years of hands-on SEO experienceExperience creating briefs and content optimization strategiesStrong prompt-crafting and LLM evaluation skillsUnderstanding of GEO, AEO, schema, and AI visibilityAbility to guide clients through complex recommendationsCombine prompt strategy, content planning, AI search experimentation, and analytics to help Saatchi & Saatchi clients improve organic performance.
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Research keywords and prompts aligned with client goalsIdentify content gaps and plan structured contentEvaluate generative answer patterns across emerging platformsCreate performance-driven recommendations and reportingShare trends, insights, and search best practices internallyRequirements:
Three to five years of hands-on SEO experienceExperience creating briefs and content optimization strategiesStrong prompt-crafting and LLM evaluation skillsUnderstanding of GEO, AEO, schema, and AI visibilityAbility to guide clients through complex recommendationsCombine prompt strategy, content planning, AI search experimentation, and analytics to help Saatchi & Saatchi clients improve organic performance.
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Vacancy posted 1 hour ago
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