Associate Director Programmatic Strategy

Lead programmatic strategy and activation remotely at Directive Consulting, using DSP expertise and measurement frameworks to advance B2B performance marketing.As Associate Director, Programmatic Strategy & Activation, you will expand service offerings and guide the department’s strategic vision. The role requires programmatic planning, campaign optimization, KPI analysis, and cross-functional collaboration. You will support client growth across B2B and SaaS landscapes while developing partner relationships and sharing subject matter expertise.Key Responsibilities:
Develop and execute comprehensive programmatic advertising strategiesAlign initiatives with cross-functional business and marketing objectivesDefine KPIs and analyze campaign performance for optimizationManage programmatic partners, vendors, and platformsProvide thought leadership and industry insightsRequirements:
Seven-plus years of programmatic experience in relevant organizationsTwo-plus years managing, motivating, and coaching peopleExperience driving B2B or SaaS growth above $50,000 monthly budgetsHands-on DSP expertise, preferably TTD, Nexxen, or DV360Experience with ABM, measurement frameworks, and new business pitchesBring programmatic leadership, analytical thinking, and DSP activation expertise to Directive Consulting’s remote-first marketing team.
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