Cro Specialist A/B Testing

Use A/B testing and behavioral data as a CRO Specialist at National Bank, helping optimize user experiences on bnc.Ca in a hybrid environment. Work within Digital Acquisition to improve online conversions through evidence-based experimentation.This CRO Specialist role focuses on informational sites and conversion optimization. You will identify journey friction, analyze Adobe Analytics and heatmap data, and develop findings from tests. The position also involves collaboration, roadmap input, and continuous strategy refinement.Key Responsibilities:
Identify friction points across user journeys on informational sitesDesign A/B and multivariate tests to maximize conversionsAnalyze Adobe Analytics, heatmaps, and behavioral dataExecute tests and develop results into actionable learningsDocument learnings and adjust strategies based on resultsRequirements:
Three to five years of relevant digital experienceExperience in digital strategy, UX/UI, or related businessCRO experience considered an assetExcellent analytical skills for prioritizing next actionsSharp ability to influence matrix specialistsBring CRO, A/B testing, analytical, and collaboration skills to improve National Bank’s digital conversion experience.
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