Marketplace Growth Strategy Manager

Drive two-sided marketplace growth at AMA through acquisition strategies, partnership development, and data-informed engagement across Alberta. This strategic role follows a hybrid work model.As Manager, Community Platform Growth, you will lead growth initiatives for AMA’s Services Marketplace and Product Marketplace. You will work with Marketing, Product, Engineering, Design, Operations, and other teams to strengthen member experiences. Your focus includes provider and seller recruitment, onboarding, engagement, and measurable marketplace results.Key Responsibilities:
Develop recruitment strategies for Alberta service providersBuild provider and seller pipelines through campaigns and partnershipsManage onboarding requirements, profiles, orientation, and entry standardsMonitor conversion rates and time-to-active metricsReport acquisition performance and recommend strategic adjustmentsRequirements:
Understanding of two-sided marketplaces and supply participationStrategic growth leadership experienceAbility to interpret funnel and pipeline dataStrong communication and relationship-building skillsComfort with digital tools, automation, and AI-assisted workflowsLead AMA marketplace acquisition, onboarding, partnerships, and analytics while scaling trusted provider, seller, and consumer connections.
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