Media Analytics Senior Director in Canada

Shape the analytics future in Canada as a Media Analytics Senior Director. Drive the vision for improved advertising investments and media effectiveness through strategic leadership and innovation. This pivotal leadership role requires a seasoned expert with over 12 years in media analytics and 7 years in management. You will lead a high-performing team, collaborating with product, engineering, and sales to transform complex analytics into actionable insights for global brands. Key Responsibilities:

• Define comprehensive media analytics strategies for advertising
• Manage and scale a large analytics organization
• Develop methodologies for effective incrementality testing
• Partner with sales to create client-focused narratives
• Establish privacy-secure measurement standards

Requirements:

• 12+ years of experience in media analytics or marketing science
• 7+ years managing analytics teams with proven leadership
• Expertise in experimental design and attribution modeling
• Proficient in SQL and programming in Python or R
• Strong communication and leadership skills

Lead the charge for enhanced media performance and advertising effectiveness with top global brands. #J-18808-Ljbffr