Principal Product Manager, Loyalty & Referrals

About the Role

HelloFresh's Loyalty & Referrals tribe owns two of the most strategic levers in the business: how we deepen relationships with customers we already have, and how we get those customers to bring in new ones. We're looking for a Principal Product Manager to anchor our loyalty program and partner across the tribe's broader work on referrals and virality.

The loyalty program is a points-based program where customers earn rewards for meaningful actions. Because it can attach points to any customer behavior, it's one of HelloFresh's most strategically important products and a lever for every product or commercial strategy we want to pursue.

You'll also work alongside the team leading our referrals program, one of HelloFresh's most important acquisition channels. Depending on where the greater need is when you join, you may also take ownership of specific initiatives in this space, including new virality mechanics beyond the traditional refer-a-friend model.

What You'll Do

• Own the vision, roadmap, and strategic direction for the loyalty program


• Ship the milestones that move the business near-term, and balance them against bets that pay off over a longer horizon


• Build the metric framework that connects customer behavior to program performance to commercial outcomes


• Partner closely with marketing and CRM counterparts on program communications, reward economics, and commercial strategy


• Manage external vendor relationships where they exist, evaluating partnerships continuously, and identifying where we build versus buy


• Engage directly with C-level and senior leadership to communicate program direction, decisions, and results


• Partner closely with the team leading referrals and virality — loyalty and referrals are closely related, and the strongest ideas span both

What You’ll Bring

• Significant experience as a product leader at a large-scale B2C company — you've built consumer products at scale and have strong intuition for customer behavior and emotional drivers


• Strong UX instincts and genuine opinions about what makes a great customer experience


• A data-driven, commercial mindset — programs that are too generous become liabilities, programs that are too stingy don't move customers, and you know how to find the right balance


• Executive presence: you're comfortable presenting to C-level stakeholders, defending strategic tradeoffs, and working at that level of visibility


• Experience working with marketing and CRM counterparts as close collaborators


• A driver of how we use AI — both in the products we ship to customers and in how we do the job of product management. We're looking for someone who pushes the team further on this, not someone who keeps up


• Experience with loyalty, rewards, or engagement programs is a plus but not a requirement

Let’s cut to the cheese, this is why you'll love it here

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.


• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!


• Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. 


• Family Benefits - A parental leave top-up program for expectant parents.


• Growth & Development - We support your career progression and invest in your continued learning through experiences and initiatives owned by our dedicated L&D team


• Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!


• Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.


• Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID #PRODUCT

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.

This is a posting for an existing vacancy. We are actively seeking to fill this position.