Group Director, Addressable Activation

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.The Group Director, Addressable Activation is responsible for management and leadership of unified and client focused Search, Social, Programmatic and eCommerce activation teams within the agency.This role requires proven experience in biddable media planning, multi channel activation, optimization, process development, management, and leadership. The incumbent is a highly passionate and dynamic media professional keen on applying their understanding, skills, and experience to drive client outcomes and foster career growth for data-driven search, social, programmatic and eCommerce specialists.KEY ACCOUNTABILITIESClient and Agency
Establish, own, monitor, optimize, performance metrics of client campaigns within relevant platformsWork with clients, agency leadership and performance leads to uncover business needs and objectivesDevelop, maintain and refine trusted relationships and service levels that bridge key client and agency stakeholdersProactively identify and solve client risks before they escalatedLead unified multi-channel activation team members supporting Search, Social, Programmatic and e-Commerce campaign planning, execution, and optimizations to achieve client KPIs and award winning outcomesProvide strategic input to manage and develop campaigns with various strategies, such as, prospecting, remarketing, contextual targeting to meet client goalsOversee the client activation performance audits and WPP Media best practice implementation to enhance client outcomes across channelsLead deployment of available WPP Media automation and product solutions across agency clients.Develop process and lead compliance to mitigate risk throughout media activation lifecycleUnderstand clients' business and coach team members to enhance client performance with new ideasAssist agency teams and clients to define their performance marketing approach to achieve business resultsManage project plans, scope of work, and timelines meeting delivery all required expectationsDevelop relationships of key platform partnersDevelop and own activation team staff plans (onshore / offshore), monitoring hours to ensure effective client focused service levels and efficiencyEnsure best practice optimization approaches to meet client objectives as well as workflows with internal groupsLead team & agency training sessions related to media activation and WPP Media best practices.P&L and Business Development Support
Collaborate with Media Solutions & agency partners to identify and develop proposalsIdentify and improve account profitability, billings and revenue through client growth roadmap creation and overall GroupM product adoptionSupport budget development and client forecastingDevelop media strategies for new business pitchesCollaborate with agency and wider WPP Media teams to identify opportunities for SEO, Content, and other servicesJOB REQUIREMENTS7+ years of related industry experience, and demonstrated strong client relationship responsibility, preferably agency:Paid Search, Paid Social, Programmatic, eCommerce, SEOExperience overseeing and managing organizational performance with strategic objectives and financial targetsUniversity Degree or proven equivalent experience in related fieldExcellent proficiency in Microsoft Office: Excel, Word, PowerPoint, OutlookDemonstrated track record of client relationship development and serviceStrong knowledge or proven experience account management/coordination, buying, client/campaign strategy, and media planningHighly developed communication (oral and written) and interpersonal skillsExcellent organizational, time management and multi-tasking skillsAdvanced ability to plan, implement and manage strategic and operational initiativesKeen attention to details, robust critical thinking and proactive problem-solvingFoster a team culture that creates highly effective teams who delight clients with great service and media resultsExperience in leading cross functional teamsLIFE AT WPP MEDIA AND BENEFITSOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (

for more information on how we process the information you provide.While we appreciate all applications received, only those candidates selected for an interview will be contacted.The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.-$110,000 - $160,000 CADPlease read our Privacy Notice for more information on how we process the information you provide.
#J-18808-Ljbffr