Enterprise Website Digital Strategy Specialist

Ian Martin Group

Shape enterprise website strategy, discoverability, and analytics in a hybrid Calgary contract assignment. Connect corporate communications priorities with measurable digital transformation outcomes.This Digital Communications Specialist serves as the communications and business lead for a corporate website ecosystem transformation. You will align content, stakeholders, IT, and agencies across complex requirements, while supporting SEO, site search, user journeys, and AI-enabled Sitecore adoption. The assignment lasts 12 months.Key Responsibilities:
Align communication priorities, stakeholders, and business objectives throughout deliveryAdvocate for user experience, findability, and content discoverabilityUse analytics and behavior data to identify improvementsPartner with content owners to resolve competing prioritiesCoordinate business testing and user acceptance testing activitiesRequirements:
Degree in communications, marketing, business, or related discipline10–15+ years leading complex website redesign or migration programsExperience with CMS modernization and digital transformation initiativesKnowledge of Agile planning, backlog management, and user storiesExceptional stakeholder, presentation, facilitation, and relationship-building abilitiesUse digital strategy, analytics, SEO, and stakeholder leadership to advance an AI-enabled corporate website transformation.
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