Lead Nurture And Conversion Manager

Own Jobber’s lead nurture and conversion engine from Edmonton, Toronto, Vancouver, or Kitchener-Waterloo, connecting customer journeys to revenue.The Senior Lifecycle Marketing Manager will lead the Leads portfolio end to end, from initial nurture through trial conversion. You will diagnose where leads and trials are lost, size opportunities, and prioritize work. Using automation, AI-enriched profiles, and personalized communications, you will connect customer experiences across the funnel. You will partner with Revenue Communications, Product, Sales, Success, Growth, Marketing, and Business Operations to improve journeys at scale.Key Responsibilities:
Diagnose funnel losses and prioritize portfolio opportunitiesOwn programs converting leads into trials and customersConfigure journeys, emails, and automation as neededPartner cross-functionally on continuous personalized experiencesKeep leadership informed on acquisition plans and handoffsRequirements:
Proven B2B SaaS nurture and conversion program ownershipExperience building enrichment, orchestration, or journey logicAbility to interpret incomplete data and test hypothesesExperience moving metrics through program iterationAbility to understand behavior and change journeys accordinglyApply lead nurture expertise, funnel diagnosis, and personalized automation to expand Jobber’s lifecycle marketing impact.
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