Strategist, Paid Media & Ecommerce (Remote Canada)

Job DescriptionDirective Consulting is the leading B2B marketing agency for companies that are optimized for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™ aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.
Job DescriptionDirective Consulting is the leading B2B marketing agency for companies that are optimized for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™ aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.
At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.
OverviewThe Strategist, Shopping & Marketplace owns the strategy and performance of Directive Commerce's two highest-impact practice areas: Shopping Ads (feed-driven Google, Bing, TikTok, Meta) and general paid search and paid social activations focusing on both DTC and B2B customer generation.
Role And ResponsibilitiesStrategic Ownership of Client AccountsThe Strategist is the strategic lead on assigned accounts. They own diagnosis, roadmap, and revenue outcomes.
Lead Shopping and Paid Search & Social strategy and execution for mid-market and enterprise B2B manufacturers and distributors
Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews
Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales)
Shopping Practice LeadershipOwn how feeds and Shopping campaigns work for B2B catalogs.
Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage
Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns
Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization
Paid Social & Paid Search Practice LeadershipOwn client outcomes on Google, Microsoft, Meta, TikTok, and beyond!
Build full-funnel paid search and paid social strategies across Google, Microsoft, Meta, LinkedIn, and TikTok that drive both DTC revenue and B2B account acquisition, with budget allocation tied to margin and customer lifetime value rather than platform ROAS alone
Design audience and targeting architecture for B2B buyers, including CRM and first-party list activation, customer match, account-based audiences, and lookalike strategy that separates new customer acquisition from existing account reorders
Direct creative strategy and testing roadmaps with Specialists and the design team, using product catalog ads, dynamic creative, and video to move buyers from discovery to purchase or quote request
Own measurement and attribution across channels, connecting platform data to ecommerce and CRM outcomes (orders, quote requests, pipeline, new accounts) so clients can see true incremental impact beyond last-click reporting
Client CommunicationYou are the senior point of contact on assigned accounts.
Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions
Build reporting that connects channel performance to revenue outcomes (matched cohort, cost-to-serve, revenue lift)
Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss
Diagnose, don't sell. Discovery is consultative.
Methodology ContributionYou help build the Directive Commerce playbook.
Document repeatable frameworks from client engagements
Contribute to audit deliverables, sales enablement, and internal training
Partner with the Managing Director on the evolution of Commerce Architecture / ChannelOS
Goals
NSM Attainment: 100% across owned accounts
CSAT scores >
4.5 for owned accounts
Account retention rate >
90%
At least one documented methodology contribution per quarter
What You Offer
4+ years managing paid media, with 2+ years of direct Shopping/feeds and/or Amazon experience
Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central
Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
Experience with B2B clients or high-SKU catalog environments
Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors
Strong written and verbal communication, including comfort presenting to C-suite buyers
Comfort working inside a consultative sales motion and contributing to audit and proposal work
What We Offer
Compensation for this role includes a competitive base salary
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
Benefits to Support the Whole Person:
Mental - Access to certified therapists through Spring Health, membership to Headspace
Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
Financial - Traditional and Roth 401(k) with a 3% company match
Bonus - Annual bonus based on tenure, which scales in total amount over time
Annual Company-wide Retreat
Work Environment RequirementsAs a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to View email address on ca.hrm.tc.
Additional InformationAt Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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