Brand Marketing Manager

Bring your creativity, strategic thinking, and passion for brand building to a company with a legacy of excellence.For over 40 years, Excalibur Crossbow has proudly manufactured high-performance crossbows trusted by hunters and outdoor enthusiasts around the world. Proudly Canadian, Excalibur combines precision, innovation, and reliability with a strong reputation for quality and performance.As a local company with a global reach, we’re looking for a talented marketing leader to help shape the next chapter of the Excalibur brand. If you thrive on developing creative strategies, leading engaging digital campaigns, and bringing ideas to life across multiple channels, this is an exciting opportunity to make your mark.In this role, you’ll help drive brand awareness, strengthen customer engagement, and support business growth by leading digital marketing, social media, content development, creative projects, media partnerships, and brand ambassador initiatives.You’ll work collaboratively with internal teams, external agencies, and industry partners to bring our brand story to life and connect with the audiences who share our passion for the outdoors.What Excalibur Has to Offer
We believe great work starts with a great workplace. We offer a supportive, engaging environment where employees can grow their skills, enjoy their work, and be part of a team that values collaboration and innovation.Flexible working hours and early Friday departures.Employee bonus programVoluntary RRSP program with company matching.Enjoy excellent discounts on premium archery equipment and accessories.Tuition reimbursement and skills training to support your professional growth.What You’ll Do
As a key member of the marketing team, you’ll lead the development and execution of integrated brand, digital, social media, and content strategies that support Excalibur’s business objectives. You’ll balance big-picture planning with hands‑on project leadership, ensuring campaigns are creative, consistent, measurable, and delivered on time.You’ll collaborate with internal stakeholders, creative teams, agencies, product managers, engineers, media partners, and brand ambassadors to bring our marketing initiatives to life.Brand Strategy & Leadership
Lead long-term brand strategy and product lifecycle marketing initiatives.Guide internal teams and external partners in delivering marketing programs that support business goals.Ensure brand messaging, creative direction, and customer experiences remain consistent across channels.Identify opportunities to strengthen brand awareness, market positioning, and product engagement.Social Media Strategy & Community Engagement
Develop and lead social media strategies that connect with Excalibur’s audiences and strengthen brand loyalty.Oversee content calendars informed by seasonality, industry trends, product launches, and performance analytics.Lead social media engagement strategies and establish guidelines that ensure the brand voice is consistent, authentic, and engaging.Develop strategies to grow online communities, increase engagement, and expand the brand’s reach.Guide the team in building meaningful relationships with customers and fans across social platforms.Lead content planning and development across digital, social, web, and other marketing channels.Collaborate with internal and external creative partners to develop compelling content that supports brand and business objectives.Establish clear project briefs, creative requirements, timelines, and deliverables to ensure projects run smoothly from concept to completion.Oversee content scheduling, distribution, and optimization to maximize awareness, engagement, and sales.Adapt content priorities and creative direction to meet changing business needs and market opportunities.Develop strategies to grow Excalibur’s blog and strengthen its value as a source of information, inspiration, and product education.Lead the planning and execution of blog content aligned with product launches, seasonal opportunities, and audience interests.Evaluate e-newsletter opportunities and partnerships to expand reach and engagement.Ensure email content complements social media and other marketing initiatives, creating a consistent brand experience across channels.Creative Project Management
Lead creative projects from initial strategy and briefing through development, approval, and final delivery.Partner with product managers and engineers to ensure product features, benefits, and technical details are accurately communicated.Oversee the development of new product campaign assets, promotional materials, print advertising, event graphics, signage, and other marketing tools.Establish clear expectations, manage timelines, and coordinate resources to ensure projects are delivered efficiently and meet quality standards.Lead the request-for-proposal process and manage relationships with broadcast media partners.Oversee partner budgets, invoicing, contracts, and deliverables.Monitor partnership performance and prepare results to support annual reviews and future planning.Develop and manage relationships with Excalibur brand ambassadors, including contracts, expectations, and content deliverables.Create plans to maximize ambassador partnerships across social media, websites, and other marketing channels.Coordinate with the social media and content teams to collect, organize, and leverage ambassador content effectively.Paid Digital Media & Performance Analytics
Develop paid digital media content plans and lead teams in executing campaign creative.Review monthly campaign analytics and recommend improvements to creative assets, messaging, and media strategies.Oversee digital asset delivery, campaign trafficking, and A/B testing analysis.Monitor click-through rates, website analytics, and other key performance indicators to evaluate campaign effectiveness.Use data-driven insights to optimize campaigns, improve audience engagement, and maximize marketing performance.What You Bring to the Team
You’re a strategic thinker, an organized project leader, and a collaborative marketing professional who knows how to turn ideas into impactful campaigns. You’re comfortable balancing multiple priorities, bringing people together, and using insights and analytics to make informed decisions.Qualifications and experience:
Bachelor’s degree in Marketing, Communications, Business, or a related field.7–10 years of experience in sales, marketing, digital marketing, or project management.Demonstrated experience leading marketing initiatives, managing projects, and coordinating internal and external teams.Strong understanding of social media strategy, digital content development, brand management, and campaign performance analytics.Excellent organizational, communication, and time management skills, with the ability to manage competing priorities and meet deadlines.Strong problem-solving and decision-making abilities, with the confidence to work independently and collaboratively.Experience in the hunting, shooting, archery, or outdoor industry is considered an asset.Experience with event planning, media partnerships, and brand ambassador programs is an advantage.This role is primarily office-based, with approximately 15% travel to events, partner locations, and other business destinations. Occasional travel and event participation provide opportunities to connect with industry partners, support brand initiatives, and experience the Excalibur brand in action.Ready to Make an Impact?
If you’re passionate about building brands, developing engaging content, leading creative initiatives, and turning marketing insights into results, we’d love to hear from you.Join Excalibur Crossbow and help bring the next generation of brand experiences to life. Be part of a team with a a global presence, and a shared commitment to quality, innovation, and the outdoor community.Excalibur is committed to complying with the Accessibility for Ontarians with Disabilities Act and its regulations, as well as the Ontario Human Rights Code, throughout the employment cycle. If you require accommodation at any stage of the recruitment process, please let us know.
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