Fixed-Term Retail Marketing Manager

About Us:
Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores. We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.About the Role:
Dyson Canada is seeking a Retail Marketing Manager to join the Marketing team on a 6-month fixed-term contract. Reporting into the Head of Marketing, you will act as marketing lead for key retail accounts in execution of Dyson marketing campaigns through retailer digital channels. This person will manage ecommerce activities, including content, marketing and advertising. The ideal candidate will have experience in retail marketing, digital advertising and content and will be responsible for driving retail ecommerce sales growth for all product categories at Dyson Canada.Specifically, you will be responsible for: Manage and develop retailer ecommerce content Develop and own retailer product page and brand page content to meet Dyson requirements and goals Implement product images, copy and rich content across retailer websites, tailoring to meet the needs of the retailer requirements using retailer content platforms such as Syndigo. Working in partnership with the three Category teams, create best-in-class retailer website experiences for new product launches Serve as subject matter expert for account sales team for driving ecommerce growth at retailer accounts and develop strategies for improving ecommerce experience Analyze reporting and retailer site data to create recommendations for improving retailer ecommerce performance Own and develop retailer digital advertising campaign strategy Partnering with retailer advertising teams and partners, develop and manage paid media strategy to drive Dyson sales on retailer website Support new product launches with holistic marketing campaigns in partnership with retailers. Own and manage Criteo-sponsored products execution;
connect regularly with Criteo team and share reporting Create digital advertising strategy for all three categories at key retailer accounts to meet category sales goals Implement Paid Media including Programmatic Display, Paid Social, Influencer, and Paid Search through retailer execution teams Collaborate with retailer advertising teams to ensure timely reporting of campaign results and share with Dyson marketing and category teams Serve as retail ecommerce and marketing subject expert Meet with all three category teams on a regular basis to review best practices, develop retailer-level strategies and provide execution feedback Work directly with the Dyson Sales team and propose retailer digital programs that meets specific objectives and strategies. Provide budget guidance. Be an expert in digital advertising tactics, Dyson marketing best practices and product knowledge for Sales and retailer partners Understand and utilize Dyson media strategy to improve collaboration between Dyson Direct-to-Consumer and retail strategy Become expert in retailer capabilities and systems to provide executional recommendations to Dyson marketing and creative teams Develop relationship with UK partners to share learnings and cultivate resources for retail marketing teamSalary:
Salary: $112,000-$140,000 annually + bonus opportunityBenefits:
At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter. Financial benefits: Dyson Matching RSP contributions Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D) Short-Term and Long-Term Disability Employee Referral Program Dyson Product Discounts Lifestyle benefits: Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time Generous Maternity Leave Program Employee Assistance Program Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Dyson is an Equal Opportunity Employer. Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored;
solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.
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