Managing Director Media Strategy

Media strategy leadership defines this Managing Director role at Salt, guiding investment, planning, and optimization across a North American client portfolio.As Managing Director, Media, you will shape integrated full-funnel strategies and guide senior media leaders. You will oversee buying, measurement, audience strategy, and media technology across digital, social, programmatic, search, video, broadcast, and retail media. The role balances long-term vision with hands-on leadership.Key Responsibilities:
Lead integrated media strategies aligned with client business objectivesGuide channel strategies, investment allocations, and audience approachesOversee media budgets, governance, buying, and investment stewardshipChampion measurement frameworks, reporting, testing, and continuous improvementRepresent Salt in client presentations, industry events, and forumsRequirements:
12+ years in media planning, buying, strategy, or agency leadershipExperience leading large client portfolios and media investment programsExpertise across digital, social, programmatic, search, video, and retail mediaStrong commercial and financial acumen overseeing large-scale media budgetsAdvanced understanding of platforms, analytics tools, and data ecosystemsLead Salt’s media practice through strategy, investment stewardship, measurement, and optimization that deliver measurable business impact.
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