Creative Lead

Bring creative ideas to life, inspire a high-performing team and lead an efficient creative and production studio. This role is ideal for a curious creative leader who excels at shaping strategy, driving operational excellence and staying connected to the craft.
Responsibilities
Partner with marketing to shape briefs, challenge assumptions and identify the strongest creative opportunity before the work begins
Translate briefs into compelling creative strategies, campaign and content ideas
Lead concept development from ideation, iterations and refinement, production and final delivery
Present creative work and articulate the strategic rationale to senior stakeholders, building alignment and confidence in the creative direction
Direct and approve work before it moves to senior stakeholders and final deployment
Lead creative collaboration with agency partners, ensuring external work aligns to strategy, brand standards and operational realities
Ensure creative and media work as one system. Understand audience, channel strategy, placements and opportunities before creative is fully developed.
Provide clear creative direction and performance feedback
Establish and evolve ways of working across briefs, prioritization, reviews, approvals and production to maximize efficiency
Champion elevated creative thinking, storytelling and craft, ensuring work strengthens and evolves the Air Canada brand while remaining consistent with its identity
Build design systems and documentation that extend across channels
Identify opportunities across process, systems and software to automate and streamline production
Build strong relationships with cross functional teams
Partner with studio operations to balance creative ambition with timelines, budgets, channel requirements and other restraints
Drive a high-performing creative culture, mentoring the team, championing new ways of working and creating an environment that encourages collaboration, curiosity and exceptional creative work
Requirements
Degree or college diploma in Graphic Design or Advertising or related creative discipline.
10+ years of working experience in Creative/Art Direction
**5+ years leading teams** (Must have, please ensure your resume demonstrates this)
Strong portfolio that demonstrates execution across full funnel 360 marketing campaigns (commercial video, OOH, digital paid media, digital product/web, email, experiential)
Exceptional communication and influencing skills, with the ability to give clear creative direction, present work with confidence and build alignment with senior stakeholders.
Curiosity about culture, creativity and what’s happening in the world. Must demonstrate how you continually bringing new influences and perspectives into the work.
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