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Tin Wis Marketing Manager

$60k per year
Temporary

Tla-o-qui-aht First Nations

Job Responsibility:

Marketing Manager-

Title

Marketing Manager

Reports To

General Manager/Assistant General Manager

Summary

The Marketing Manager is responsible for developing and executing strategic marketing plans for Tin Wis Resort. This individual serves as the subject matter expert in all marketing-related activities across multiple channels, with the objective of driving brand awareness, occupancy rates, and community engagement. The Marketing Manager works closely with Indigenous tourism organizations, local partners, and digital media platforms to create impactful marketing initiatives that align with the values of Tla-o-qui-aht First Nation.

Core Competencies

  • Customer Focus
  • Communication
  • Digital Marketing Expertise
  • Team Collaboration
  • Quality Orientation
  • Time Management
  • Adaptability/Flexibility
  • Creative and Innovative Thinking
  • Decision Making and Judgment
  • Planning and Organizing
  • Problem Solving
  • Result Focus
  • Accountability and Dependability
  • Ethics and Integrity
  • Leadership
  • Coaching and Mentoring
  • Community Engagement
  • Industry Partnerships
  • Grant Writing and Funding Applications
  • Social Media Strategy
  • Website Management

Job Duties

  • Develop and implement marketing campaigns to promote accommodations,
amenities, and unique Indigenous tourism experiences.
  • Manage digital marketing initiatives, including social media, email marketing,
and website content updates.
  • Foster relationships with Indigenous tourism associations (e.g., Indigenous
Tourism BC, ITAC) to enhance brand credibility and visibility.
  • Oversee brand messaging to ensure consistency across all platforms and
promotional materials.
  • Organize and promote events, partnerships, and collaborations with local
businesses, tour operators, and community organizations.
  • Coordinate photography and video content creation to showcase
accommodations, experiences, and cultural elements.
  • Identify opportunities for industry partnerships and sponsorships to increase
visibility and revenue.
  • Conduct market research and analyze customer trends to refine marketing
strategies.
  • Apply for relevant grants and funding opportunities to support marketing
initiatives.
  • Manage and optimize online listings, reviews, and reputation management
efforts.
  • Create monthly marketing reports to evaluate campaign effectiveness and
adjust strategies accordingly.
  • Develop and execute promotional giveaways and influencer marketing
campaigns.
  • Assist with staff training on brand messaging and customer experience
standards.
  • Monitor competitors and industry trends to stay ahead in the market.
  • Advocate for sustainable and responsible tourism practices that align with Tla-
o-qui-aht Tribal Parks' values.
  • Working with other Tla-o-qui-aht entities and supporting initiatives.

Requirements

  • Bachelor's degree in marketing, communications, business administration, or
related field, or equivalent work experience.
  • Experience in marketing within the tourism, hospitality, or Indigenous business
sector.
  • Strong understanding of digital marketing strategies, including SEO, PPC, and
content marketing.
  • Knowledge of Indigenous tourism initiatives and a passion for promoting
authentic Indigenous experiences.
  • Experience in graphic design, video editing, and web development tools is an
asset.
  • Ability to build and sustain relationships with key industry partners.
  • Strong project management skills and ability to manage multiple campaigns
simultaneously.
  • Excellent written and verbal communication skills.
  • Experience in grant writing and funding applications is a plus.
  • Ability to work flexible hours, including attending events and travel as needed.

Working Conditions

  • Some travel is required for industry events and partnerships.
  • Ability to attend and conduct presentations.
  • Manual dexterity required to use a computer and marketing software tools.
  • Occasional overtime as required to meet project deadlines.
  • Starting wage $60,000 / year, with optional benefits after 90 days
  • One year fixed term, starting this summer
  • We are unable to offer this position living accommodations at this time

**Preference may be given to indigenous qualified candidates.

Qualified applicants should contact Tin Wis Resort at:

View email address on ca.edajobs.com

Vacancy posted 9 days ago
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