Senior Manager, Research and Insights

Senior Manager, Research and Insights

Location: Toronto, ON, CA

Hiring Salary Range: $105,400.00-136,400.00 / year

Hydro One is proud to be the largest electricity transmission and distribution provider in Ontario, serving nearly 1.5 million customers. We have a long history in the industry with our roots dating back to 1906. Since then, we have worked to grow and evolve to meet the changing needs of our customers and communities across Ontario. Today, we’re focused on providing exceptional customer service and ensuring we are building safe communities where we live, work and play.

Responsibilities

• Support the Director Strategy and Conservation Officer in the development and implementation of an integrated centre of excellence that will identify all customer segments and inform the development of new customer programs, including educational and outreach programs.
• Support the Director Strategy and Conservation Officer by being responsible for customer intelligence and the delivery of market research that improves an understanding of customers.
• Support the Director Strategy and Conservation Officer in the development and implementation of customer segmentation: Manage the development of customer segmentation models that assist in marketing and sales of customer solutions.
• Support the Director Strategy and Conservation Officer developing tools to gauge customer behaviour – conduct customer research to understand customer motivation, needs, and values, which can influence customer marketing and program development.
• Support the marketing and development of a marketing plan that supports the long‑term Customer Service Delivery Vision and addresses the needs of conservation and customer care.
• Act as a liaison in the development and implementation of plans to enable the trusted energy advisor role and support customer satisfaction initiatives and customer service delivery.
• Work with various customers in interpreting customers' needs and preferences.
• Provide communication and insights back to the Conservation Business Unit to assist in meeting the needs of their target customers.
• Manage and conduct research and analysis to measure marketing performance data, ensuring that marketing activities are effective and targeted. Provide statistical analysis and reports concerning the impact of marketing efforts for Conservation and Customer Care, as required.
• Work with Corporate Communications to ensure marketing programs adhere to appropriate communications policies related to graphic identity, bilingualism, plain language; ensure program messaging and image is clear, professional and consistent with Hydro One standards; coordinate timing and delivery of programs to factor in customer communications and media relations opportunities.
• Establish a liaison role within the Customer Ops Group to articulate customer needs that require consideration in investment decisions.
• Support Conservation and Customer Care to build relationships with customers, extend the trusted advisor role, and provide a customer voice and perspective. Ongoing collaboration and growth between the company and customers and more listening to customer needs.

Qualifications

• Knowledge of the province of Ontario and Ontario’s electricity sector.
• Knowledge and proven ability to apply conventional direct response and general marketing best practices to customer engagement projects.
• Knowledge of customer segments.
• Knowledge of a broad range of marketing channels.
• Exceptional oral and written communication skills.
• Exceptional creative skills.
• Ability to communicate vision and purpose.
• Ability to influence and motivate people to take action.
• Experience and ability to take research and test learnings and apply them to optimize customer strategies and to identify customer channels.
• Ability to envision possibilities; experience in balancing risks and proven results to achieve targets.
• Strong multi‑tasking abilities including experience managing multiple priorities.
• Experience in product marketing and development.
• Understanding of branding.

Hydro One will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you need an accommodation due to a disability, please email View email address on ca.talent.com. Resumes sent to this email address will not be considered.

This posting is for an existing vacancy.