Manager, Sales Initiatives

Proudly independent, we are a Canadian, family-owned business. Coke Canada Bottling makes, distributes, merchandises, and sells the most-loved beverages Canadians enjoy. With over 6,000 diverse employees coast-to-coast, we operate in every province through 50+ sales and distribution centres, and five manufacturing facilities.
Coke Canada supplies some of Canada’s favourite beverage brands, and we want to continue to be the leading beverage partner in Canada, creating a better future and delivering optimism by bringing sustainable value to our employees, customers, consumers, and communities.
Advancing a high-performing, collaborative and inclusive culture is at the core of our vision to be the World’s Greatest Bottler, Built by the Best People, and we’re looking for exceptional talent to help get us there.
For more information about Coke Canada Bottling and our products, visit cokecanada.Com/our-product.
Work Location – This is a hybrid role with preferred locations in Vancouver, Calgary, Brampton/GTA, or Montreal. We are also open to qualified candidates located elsewhere in Canada.
The full base salary range for this position is from $108,000.00 - $120,000.00 annually. The starting base salary offered is based on market location and may vary depending on job-related knowledge, role complexity, skills, experience, and internal equity.
Initial Posting Close Date – November 30, 2026
About This OpportunityThe Sales Initiatives Manager will be an enabler of system-wide focus on exceeding our customers’ expectations, supported by efficient & effective sales operations. The role will collaborate with a broad range of subject matter experts within the organization. They will lead a team who will strategize, support and lead projects and improvement initiatives with a focus on both profitable growth and operational efficiencies across customers.
Key stakeholders for this role include Field Sales Frontline, District Sales Managers, Field Sales Directors, Regional & National Sales, Commercial, Technology, Business Solutions, Business Transformation Office, and CONA.
Responsibilities
Sales Initiatives Manager will lead a team of Sales Specialists
Collaborate with key stakeholders to create, distribute, and track Targeted Sales Initiatives
Manage key business indicators of field performance and selling effectiveness;
such as Strike Rate, Route Compliance, and Sales Initiative completion
Ensure business continuity and provide field sales support for our Sales Force Automation (SFA) sales software
Create and implement efficiency drivers and/or selling enablers, with a focus on digital ordering, image recognition, and predictive modeling
Lead or support the development of new projects related to improving business performance or Customer Experience;
Including but not limited to Spring Mobile, PowerBI, Salient Dashboards, Execute Sell Hunt, Spark, AI Coaching, and other forward-looking technology
Qualifications
Bachelor’s Degree in Science or Business Admin (or equivalent)
Minimum 3+ years of customer management and sales account management/development experience
3+ years people leadership experience demonstrating ability to inspire and drive results as a team
3+ years of managing programs that have broad and significant regional impact
Technically proficient
Proficient in the use of systems utilized by Coke Canada Field Sales (Spring, RFA Lite, Spark, ESH, PowerBI and Salient Dashboard)
Knowledge of training/change management, development design, implementation, and facilitation
Experience / comfort working with all levels within an organization up to and including executive leadership
Additional Requirements
Travel may be required up to 20% of time. Must have valid drivers’ license and vehicle.
Why work with us?
Join a local, family-owned business that’s part of a globally recognized brand, where you can develop your capabilities, competencies, and career.
Coke Canada has a culture of learning, and we offer several channels to support your development, including on-the-job training and a library of free courses for just-in-time learning.
We are committed to offering a comprehensive benefits package designed to help our employees achieve their best physical, mental, financial, and overall health and well-being. This includes a competitive compensation package, access to retirement and saving programs, family and employee assistance program, paid vacation and floater days.
We have close, local connections with the communities in which we operate across Canada. We’re determined to make a positive difference in our communities;
this includes opportunities for employee volunteerism.
We’re building our business responsibly and our mission is to work Toward a Better Future Together. We have a plan that outlines how we are reducing, reusing, recycling, decreasing our carbon footprint, and using water responsibly. For more information visit cokecanada.Com/sustainability/
Coke Canada has been recognized as one of Canada’s Best Employers for Diversity, and we’re committed to fostering a diverse, equitable and inclusive workplace. Together we are creating a workplace culture that values diversity, enables inclusivity and ensures everyone feels like they belong. We are aiming to ensure our diverse workforce is reflective of the communities in which we operate. Research shows that women-identifying and other marginalized individuals often hesitate to apply unless they meet 100% of the listed qualifications. If this role excites you, even if you don’t check every box, we encourage you to apply. Your unique experience and perspective could be what we’re looking for. Unless otherwise specified, this job post is for an existing vacancy.
Our hiring process is human-driven and does not involve AI tools for screening, assessment, or selection. For individuals requiring accommodations or support throughout the recruitment process please call View phone number on ca.hrm.tc or email View email address on ca.hrm.tc .
Important – please note
All offers of employment at Coke Canada Bottling are conditional upon a successful background clearance obtained through our contracted third-party vendor. The standard clearance requirements depend on the position and may include some, or all, of the following: criminal clearance, employment verification, education verification and driver's abstract review. Please advise the Talent Acquisition team if you have any questions or concerns once you are contacted for further consideration.
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