Director Of B2b Content Strategy

Lead B2B content strategy and editorial direction for Embursed’s Expense Intelligence brand, connecting campaigns with pipeline-focused content measurement.As Director of Content Marketing, you will own editorial planning across blogs, case studies, whitepapers, analyst reports, and thought leadership. You will align content with active go-to-market campaigns and collaborate with Product Marketing, Demand Gen, PR, and Analyst Relations. The role includes managing a Content Writer, agencies, contractors, and AI-assisted drafting workflows. You will also shape SEO, AEO, and GEO strategies for LLM-driven discovery.Key Responsibilities:
Own editorial calendars across B2B content formatsMap content to active go-to-market campaignsManage writers, agencies, and contractor relationshipsBuild AEO and GEO strategies for LLM discoveryPresent quarterly performance readouts to Brand Marketing leadershipRequirements:
Bachelor’s degree requiredSeven to ten years of B2B content marketing experienceThree-plus years leading strategy or managing writers and agenciesStrong SEO, AEO, and GEO knowledgeExcellent writing, editing, communication, and presentation skillsDirect Embursed’s editorial function through strategic content leadership, search expertise, and measurement tied to pipeline and MQA influence.
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