Product Marketing Lead
Opendoor
Product Marketing Lead
Growth Marketing
Location: Miami, Toronto
About Opendoor
Opendoor's mission is to tilt the world in favor of homeowners and those working hard to become homeowners, by making homeownership simpler, faster, and fairer for everyone. Since 2014, Opendoor has provided people across the U.S. with a simple and certain way to buy and sell a home. We believe buying or selling a home should be simple, certain, and transparent - and we're rebuilding the experience from the ground up. Our brand and product are two sides of the same promise: giving people confidence and control in one of life's biggest moments.
The Role
Opendoor is seeking a strategic, data-driven Product Marketing professional to own go-to-market strategy, positioning, and competitive intelligence for our real estate technology products and consumer experiences. You'll be the source of truth for all PMM assets, partnering closely with Product, Brand, Sales and Customer Success to drive revenue, adoption, and market leadership. You'll lead an AI-assisted approach to market and competitive insights, translating them into actionable messaging, enablement, and launch plans that align with Opendoor's mission: power life's progress, one move at a time.
What you’ll do
Go-To-Market Strategy and Execution
Positioning, Messaging, and Value Propositions
Competitive Intelligence (AI-Assisted)
Product Marketing as Source of Truth
Cross-Functional Collaboration
Enablement, Messaging, and Content
Market Insights and Voice of the Customer
Budget, Leadership, and Process Improvement
What success looks like
Clear, differentiated GTM plans that drive revenue and align with product roadmaps.
Consistent, compelling messaging and collateral that improve win rates and accelerate time-to-revenue.
A credible, AI-augmented competitive intelligence program that informs product and marketing decisions.
A trusted source of truth for all PMM assets, with measurable improvements in pipeline influence, win rate, and product adoption.
Scalable playbooks and enablement that enable fast, cross-functional execution as Opendoor grows.
Qualifications
8+ years of product marketing or related experience in B2B technology, SaaS, or relevant real estate tech domains; people leadership experience preferred.
Proven track record launching successful GTM programs and driving revenue growth through strong positioning and cross-functional collaboration.
Demonstrated ability to build and maintain a robust competitive intelligence program, including AI-assisted research methods and tools.
Exceptional written and verbal communication; ability to translate complex product features into clear customer value propositions.
Strong cross-functional influencing skills; comfortable operating in a fast-paced, ambiguous environment.
Data-driven mindset; experience with CRM/Marketing Automation (e.g., Salesforce, HubSpot), analytics (Looker, Tableau), and AI-enabled research tools.
Experience creating scalable playbooks, enablement content, and governance around PMM assets.
Preferred: experience in consumer marketplaces, proptech, or real estate tech with complex product ecosystems.
Experience with AI-enabled content generation and governance/compliance considerations.
Familiarity with multi-region go-to-market programs across verticals.
Knowledge of pricing strategy and packaging in consumer-facing or enterprise contexts.
At Opendoor our mission is to tilt the world in favor of homeowners and those who aim to become one. Homeownership matters. It's how people build wealth, stability, and community. It's how families put down roots, how neighborhoods strengthen, how the future gets built. We're building the modern system of homeownership giving people the freedom to buy and sell on their own terms. We've built an end-to-end online experience that has already helped thousands of people and we're just getting started.
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