Digital And Performance Marketing Manager

Digital and Performance Marketing ManagerRequirements
NuVista Mental HealthFull Time – Shared Services – MarketingReports to: Director of Marketing
About NuVistaNuVista Mental Health is a national network of mental health clinics serving communities across Canada. With locations from coast to coast and a growing portfolio of specialized sub-brands, NuVista is committed to accessible, evidence-based, and patient-centred care.
The Opportunity
The Digital and Performance Marketing Manager will oversee digital marketing performance, clinic marketing operations, and lead tracking strategies across NuVista and its portfolio of sub-brands and co-branded clinics. This is a creative, strategic and analytical role focused on improving patient acquisition, optimizing digital performance, and aligning marketing initiatives with clinic growth objectives.
Key Responsibilities
Digital Marketing & Performance Analytics
Manage and optimize digital marketing channels including Google Ads, Video Ads, Meta Ads, SEO initiatives, and remarketing campaigns
Monitor website analytics, user journeys, conversion funnels, and campaign performance across all brands and clinic locations
Build and maintain marketing dashboards and reporting systems for lead generation and acquisition performance
Analyze cost-per-lead, conversion rates, return on ad spend, and patient acquisition metrics
Collaborate with external vendors, agencies and internal marketing team to improve campaign effectiveness, digital visibility and engagement
Clinic Marketing Operations
Support marketing initiatives across clinic locations and regional markets
Identify clinic-specific marketing opportunities based on intake demand, referral trends, and operational growth targets
Work closely with Operations teams to support new clinic launches, acquisitions, and service expansions
Coordinate local marketing needs including promotional materials, campaigns, digital listings, and community visibility initiatives
Ensure clinic marketing and advertising efforts align with brand standards and patient experience expectations
Social Media & Channel Oversight
Provide support, leadership and oversight to the Social Media Coordinator alongside the Marketing Manager: Brand & Content
Lead social media reporting, campaign analytics, and audience growth strategies
Monitor engagement performance and identify opportunities for audience acquisition and community growth
Collaborate with the content team, and Finance & Accounting to ensure campaigns align with clinic objectives and service priorities as needed
Assist in diversifying marketing channels to improve reach, engagement, and patient conversion
Financial & Intake Data Collaboration
Partner with Finance and Accounting teams to analyze patient intake trends, service demand, and program performance
Identify gaps in clinical service demand and opportunities for marketing support based on intake reporting
Support forecasting and growth planning through marketing performance insights and lead analysis
Develop reporting frameworks that connect marketing performance with operational and revenue outcomes
Assist leadership teams in making data-informed decisions around clinic and program growth
Cross-Functional Collaboration
Work closely with Marketing Manager: Brand & Content to align campaign messaging and digital execution
Collaborate with Operations, Intake, and Clinical Leadership teams to support patient acquisition goals
Coordinate with external vendors, advertising partners, and creative agencies as needed
Support internal reporting processes and executive-level marketing performance updates
Educate internal stakeholders on marketing analytics, reporting metrics, and digital best practices with quarterly updates
What Success Looks Like
Improved lead tracking visibility and reporting accuracy across all clinic locations
Increased patient acquisition performance through optimized digital campaigns
Established clear reporting systems connecting marketing activity to intake and revenue outcomes
Improved website conversion rates and digital engagement metrics
Supported measurable clinic growth through data-driven marketing recommendations
Strengthened collaboration between Marketing, Operations, Finance, and Intake teams
Qualifications
5–8+ years of experience in digital marketing, performance marketing, marketing analytics, or integrated marketing
Experience in healthcare, mental health, multi-location organizations, or regulated industries strongly preferred
Strong understanding of digital advertising platforms including Google Ads, Meta Ads, and analytics tools
Experience with CRM systems, lead tracking platforms, and reporting dashboards
Strong analytical and problem-solving skills with the ability to interpret complex data sets
Understanding of SEO, website optimization, conversion tracking, and digital acquisition strategies
Core Competencies
Communication: Communicates clearly and effectively;
strong presentation andactive listening skills.
Problem Solving: Analyzes issues thoroughly and develops effective solutions.
Quality Focus: Produces accurate work and proactively identifies opportunities for improvement.
Results Driven: Sets clear goals and works consistently to achieve desired outcomes.
Project Management: Effectively monitors project progress and ensures accountability for outcomes,
Strategic Thinking: Establishes and communicates vision and applies creativity to solutions.
We look forward to partnering with youin your career!Who We areAt NUVISTA Mental Health, our mission is to provide a safe and supportive environment for clients, clinicians, and staff.
We work closely with governmental agencies, organizations who assist veterans, military personnel, first responders and many other referral sources. However, our referrals are not limited to trauma-related challenges as we also work with adults, couples, families, and children facing a wide range of mental health and personal challenges. We regularly have a surplus of referrals and are eager to provide services to all in a timely fashion.
Our clinicians are employed as independent contractors and have access to both a comprehensive benefits package and educational allowance. By joining our team you will have the ability to consult with other clinicians daily as well as attend regular clinical meetings that address operational and clinical topics. All while being in control of your own practice, including cultivating the right work life balance for you by deciding when and how much you work.
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