Assistant Vice President Promotions Strategy

Lead Canadian Tire Corporation’s promotions strategy using pricing, analytics, and customer insights across a complex retail enterprise. Shape programs that influence value perception and financial performance.As Assistant Vice President, you will translate enterprise priorities into annual promotional plans and coordinated delivery. You will guide offer and price selection, promotional calendars, Triangle loyalty integration, and Digital activation. The mandate includes weekly programs, key events, non-product promotions, and True North price value transformation. You will also strengthen governance, automation, and performance management while building a high-performing Promotions organization.Key Responsibilities:
Set promotional depth, frequency, placement, and incentive approachesLead product and price decisions for key promotional eventsManage calendars across categories, channels, and enterprise prioritiesEstablish dashboards, operating rhythms, and escalation pathsCoach leaders and strengthen analytics, storytelling, and judgmentRequirements:
Eight to ten years of progressive leadership experienceExperience in promotions, pricing, merchandising, or retail strategyDegree in business or related discipline, or equivalent experienceUnderstanding of promotional levers, loyalty mechanics, and calendar planningExperience with promotional ROI, incrementality, margin, and AI toolsShape Canadian Tire promotions through strategic pricing, customer insight, disciplined governance, and high-performing team leadership.
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