Lifecycle Marketing Leader - Retention & Loyalty

Set it. Scale it. Keep them coming back.
— This is not just an email role. It’s a customer loyalty and retention role, with ownership across email, SMS, push notifications, segmentation, automated journeys, loyalty communications, and customer lifetime value.You’re a lifecycle marketing expert who knows how to build smart, personalized customer journeys that drive retention, loyalty, and revenue. You’re great at creating and managing campaigns across email, SMS, push notifications, and other owned channels, making sure every touchpoint feels personal, effective, and well-timed. You know how to turn strategy into execution, keep programs running smoothly, and use platforms like Braze, Klaviyo, or SFMC to deliver personalized one-to-one marketing at scale. If that sounds like you — and you’re passionate about increasing customer lifetime value, reducing churn, and building marketing that keeps customers engaged for the long haul — you might have what it takes to be our next Customer Lifecycle Manager.Growth opportunity:This role starts with ownership of our lifecycle marketing engine across email, SMS, push notifications, segmentation, and automated customer journeys. For the right person, there is a clear opportunity to grow into broader leadership across Loyalty, including retention, subscriptions, rewards, customer engagement, and lifetime value. We are looking for someone who can lead the function today and has the potential to grow with it tomorrow.This job will give you ALL the feels:At AlgaeCal, we’re driven by a single idea. To end the fear of bone loss. In the United States, an estimated 54 million people have low bone density.The good news? AlgaeCal has the world’s only clinically-backed natural solution to this problem. We give hope to everyone worried about bone loss. If that excites you, you’ll find no better place to continue your career than at AlgaeCal.Here’s what you’ll be up to in this busy role:Leading, coaching, and developing the team — setting a high bar for quality, guiding day-to-day work, and helping people do the best work of their careers.Creating and managing automations & campaigns that guide customers through every stage of the journey, with a strong focus on increasing retention, loyalty, reorder rate, and customer lifetime value.Improving how we personalize communications across email, SMS, push, and other owned channels so every touchpoint feels relevant, timely, and effective.Using data and customer insights to build comprehensive segmentation to make sure the right message reaches the right audience at the right time.Building, optimizing, and scaling customer journeys in platforms like SFMC, Klaviyo or Braze, while continuously improving performance through testing and iteration.Overseeing marketing automation performance while helping build and expand other owned channels such as SMS and push notifications.Overseeing email design and messaging best practices.This job might be for you if you’ve got…Experience leading, coaching, or managing a small team, with the ability to set priorities, raise quality, and develop people.3+ years of experience in email and database marketing or a related function.2+ years of people management experience, including coaching, developing, and leading teams.Proven track record in developing, implementing and analyzing automated customer journeys across multiple touchpoints.3+ years experience working in marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud, etc. Braze certifications strongly preferredFamiliarity with CRMs like Salesforce.Direct response marketing experience.Familiarity with rewards and subscription programs, loyalty communication flows and lead funnels.Data-driven with strong analytical skills and ability to measure effectiveness of programs and communicate actionable insights.Strong understanding of consumer marketing principles, customer segmentation and multi-channel marketing.Extremely organized, strong attention to detail, solid presentation skills, business acumen, problem solving along with project management skills.Experience in health/supplement space an asset.Now, time to be honest: is this really you? If you’re nodding your head and feeling that flutter of excitement, then we can’t wait to meet you.Other Qualities You’ll NeedAt AlgaeCal we’re going to insist that you have these 3 qualities:You’re humble, you put the team and others’ needs ahead of your ownYou’re hungry to learn moreYou’re people smart, in the sense that you’re a great teammateThe truth is, if you don’t have these qualities you won’t last long at AlgaeCal. So if you’re missing one of them, be honest. Save yourself a lot of headaches and skip to a job posting that is a better fit for you.What Will You Earn?The salary for this position is up to $120,000, depending on your experience. If your salary expectations differ from this range, please let us know!You’ll also enjoy the following benefits:A generous healthcare packageMonthly team events and activitiesFlexible Stat Holidays with the option to bank days for later useWeekly in-office team lunchesCasual dress codeIncredible dog friendly, Yaletown office one block from SkyTrainProfessional Development: You’ll get the opportunity to attend professional development conferences or workshops that will enhance your skills, expand your network, and drive your career forward with our support! And of course, we’ll cover your fees, accommodation, travel, meals, and any related materials or resources.And above all, you’ll join a team that you’ll never want to leave. Culture is everything to us. Yes, we work extremely hard to change as many people’s lives as possible. But we know how to have fun and reward ourselves too.How To ApplySo, do you have what it takes to become the next member of team AlgaeCal?Job opportunities like this don’t come along often, and we’ve got a lot to offer our successful applicant. So, to make sure our future
Customer Lifecycle Manager
is the real-deal, will be a great fit, and will thrive at AlgaeCal, we ask a little more than your run-of-the-mill job application:If this sounds like a position for you, please respond to this advertisement with your resume and cover letter. Please, read carefully:1. Write a cover letter addressing:Why are you the best
Customer Lifecycle Manager
for this role? Give quantifiable examples of related achievements and experience.Describe why you fit perfectly with our values. Read them here:
's the toughest challenge you’ve ever overcome in your life? How did you overcome it?What are the last three books you’ve read?What do you do for fun?2. Explain what you’re doing now for a job:If you don’t have one, explain why.If you have one, explain why you’re looking elsewhere.3. Upload your cover letter, resumeEnsure that your cover letter and resume are saved and sent as one file.Yes, our hiring process is challenging, but it’s our way of selecting the best--and your way of ensuring your AlgaeCal teammates are tops.Click the “Apply Now” button on this page and upload your cover letter and resume.***Note: Please include your cover letter WITH your resume in one document. Applications without a cover letter will not be read! Include the URL to your portfolio***We are looking to hire as soon as we find the right person, so act quickly and you can also expect a prompt response.
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