Senior Demand Generation Strategist (Remote Canada)

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most.
With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point.
We move fast. We think boldly. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in.
This role is listed internally as Demand Generation Manager*
About The RoleWe are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this role, you will directly work with no more than seven accounts and be directly responsible for their performance marketing.
The ideal candidate for this role is an exceptionally strong T-Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. A crucial part of this role will not only be executing campaigns;
but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded.
We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio. You will only be successful in this role if you are strong at marketing strategy, execution, communication, and project management.
Roles & ResponsibilitiesOwn the success of SMB clients, across channelsHandle client relationships with poise, confidence, and empathyProject manage and organize your accountsBuild relationships with your point of contactsDeep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companiesStrong SaaS background preferredSkilled at having a large impact in a very specific roleCreative spark for marketing + deep passion for getting results
What You Offer2+ years of experience in agency-side marketing2+ years of experience in performance marketingBrilliant strategist and a truly T-shaped marketerWorld-class project manager who knows how to get things done on time and below costAvailability to travelDriven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
What We OfferWe have a set living wage at DirectiveMedical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyleIncluding a 100% employer-paid plan for you and a 50% employer contribution for your dependents
Benefits To Support The Whole PersonMental - Access to certified therapists through Spring Health, membership to HeadspacePhysical - GympassTime Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental LeaveFinancial - Traditional and Roth 401(k) with a 3% company matchBonus - Annual bonus based on tenure, which scales in total amount over timeAnnual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!
Work Environment RequirementsAs a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to View email address on ca.hrm.tc.
Additional InformationAt Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr