Programmatic Media Strategy Director

Shape programmatic media strategy remotely in Canada, using measurement frameworks and performance analysis to advance B2B marketing services.This leadership role directs programmatic initiatives for clients, particularly across SaaS and B2B markets. You will oversee planning, activation, and optimization while aligning campaigns with business objectives. You will also provide subject matter expertise, develop teams, and contribute to departmental strategy and service quality.Key Responsibilities:
Set strategic direction for programmatic initiativesBuild measurement frameworks for campaign effectivenessTranslate performance data into client recommendationsIntegrate campaigns across paid and organic channelsProvide thought leadership for departmental developmentRequirements:
Seven or more years of programmatic advertising experienceProgrammatic media planning and measurement experienceExperience with B2B and SaaS advertising growthFamiliarity with The Trade Desk, Nexxen, or DV360Ability to manage multiple competing prioritiesUse media planning, performance measurement, and strategic leadership to strengthen programmatic services for B2B and SaaS clients.
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