Marketing Data Analyst

We’re looking for a data-driven thinker to join our team as a
Marketing Data Analyst. In this role, you’ll turn fan, revenue, and marketing campaign data into actionable insights that support marketing, ticketing, partnerships, and fan engagement. You’ll help us better understand our audience, improve fan experiences, and support key business decisions through analysis, reporting, and research.
The Role at a Glance:Fan & Campaign Analysis
Analyze fan behaviour, ticket purchases, and campaign results
Build models to improve segmentation, retention, and purchase prediction
Support fan persona development and marketing personalization using purchase history, attendance patterns, social engagement, etc.
Reporting & Insights
Create and maintain dashboards for ticketing, marketing, partnerships, and retail
Track key metrics across digital, social, and email campaigns
Collect data through Rider Programs, Community Events, and Fan Activations
Evaluate performance to inform strategic improvements
Provide focused recommendations for internal stakeholders
Marketing Automation & Performance
Evaluate campaign performance using tools like Brazeand Dash
Support A/B testing programs to optimize messaging, conversions, and campaign performance.
Track revenue and fan engagement driven by marketing campaigns
Develop and maintain audience segmentation frameworks to support ticketing, marketing, partnerships, and fan engagement initiatives
Build and manage target audiences using fan behavioral, transactional, demographic, and engagement data
Partner with the Lifecycle Marketing Specialist to identify and activate audience opportunities for targeted campaigns and automated customer journeys
Analyze audience performance and provide recommendations to improve targeting, personalization, retention, and conversion
Support audience governance and data quality initiatives within marketing automation platforms
Survey & Research Insights
Lead post-game and seasonal survey efforts
Turn fan feedback into actionable recommendations
Digital Performance Insights
Analyze website and mobile app user behavior, conversion funnels, and engagement trends
Identify opportunities to improve fan experiences, conversions, and digital engagement
Support testing and optimization initiatives through audience analysis, performance measurement, and reporting
A more detailed job description will be discussed throughout our recruitment process.
What is Required to Be Successful?
Bachelor's degree in Business Analytics, Statistics or a related and appropriate field
Demonstrated experience using CRM tools and Marketing Automation Platforms to build strategic analytics and insights
3–5 years experience in related field/position
Proficiency in Microsoft Excel and SQL;
experience with R or Python considered an asset
Experience with Tableau and/or PowerBI and Microsoft Dynamics CRM;
experience with Ticketmaster Archtics considered an asset
Highly organized, detail oriented, and strong initiative & willingness to multitask effectively
Critical thinker, able to think both analytically and creatively to provide solutions
Comfortable working in a fast-paced environment with multiple concurrent projects
Able to work independently with minimal supervision
Strong communication skills with the ability to turn data into clear, compelling stories and recommendations for stakeholders
What do we commit to you?
Opportunity to contribute to the success of one of Canada's largest brands and an organization that is a cornerstone of our province and Rider Nation.
Gain demonstrated immersive experience in a fast-paced organization and team.
Wondering what to expect when working for the Riders?Our employees are empowered to make a difference not only in the community, but in our business operations as well. It is our "secret" to a happy workplace. To do that, the Riders foster a culture that values respect, teamwork, hustle, hard work and fun (it is football after all!).
The Saskatchewan Roughriders are advocates for equity and inclusion and want our workforce to reflect the diversity that makes our province strong. YOU are Rider Nation, and we want the growth of our team to reflect all the amazing talents Saskatchewan has to offer.
We acknowledge the time and effort that is required to apply and thank all applicants for their interest, however only those chosen for an interview will be contacted.
Please note: This role is located in Regina, SK and the successful candidate must either reside locally or be willing to relocate for this role.
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