Digital Marketing Manager

Digital Marketing Manager

Company: Hi Pro Branded Solutions
Location: Remote — United States & Canada
Employment Type: Full-Time
Job Function: Marketing & Communications
Department: Marketing

 

About Hi Pro Branded Solutions

Hi Pro Branded Solutions is a growing branded merchandise and promotional solutions company helping organizations strengthen their brand through high-quality promotional products, custom merchandise, branded apparel, corporate gifts, and marketing solutions.

We are seeking a strategic and hands-on Digital Marketing Manager to lead and expand our digital presence across the United States and Canada. This role will be responsible for developing and executing digital marketing strategies that increase brand awareness, generate qualified leads, improve customer engagement, and support revenue growth.

Position Summary

The Digital Marketing Manager will oversee the company's digital marketing activities across search, social media, email, content, website, paid advertising, and marketing analytics.

The ideal candidate is a creative, analytical, and results-oriented marketer who understands B2B marketing and can independently manage campaigns from strategy through execution and reporting.

This is a remote position open to qualified candidates residing in the United States or Canada .

Key Responsibilities

Digital Marketing Strategy

Develop and execute comprehensive digital marketing strategies aligned with company growth objectives.

Establish marketing goals, KPIs, campaign plans, and performance benchmarks.

Identify new digital channels, trends, and opportunities to expand market reach.

Manage digital marketing budgets and allocate resources effectively.

Website & SEO

Manage and continuously improve the company's website and landing pages.

Develop and implement SEO strategies to increase organic visibility and qualified website traffic.

Conduct keyword research, competitive analysis, and on-page optimization.

Coordinate website content updates and work with developers or external partners when required.

Monitor website performance, conversion rates, and user engagement.

Content Marketing

Develop and manage a content calendar across digital channels.

Create or coordinate blogs, articles, case studies, promotional content, email campaigns, and other marketing materials.

Ensure all digital content reflects the company's brand, messaging, and value proposition.

Repurpose content across multiple channels to maximize reach and engagement.

Social Media Marketing

Develop and manage social media strategies for relevant platforms.

Create, schedule, publish, and optimize social media content.

Monitor engagement, audience growth, and campaign performance.

Respond to relevant audience interactions and help strengthen the company's online community and brand reputation.

Paid Advertising & Lead Generation

Plan, launch, and optimize paid digital advertising campaigns.

Manage campaigns across appropriate platforms such as Google Ads, LinkedIn, Meta, and other relevant channels.

Develop landing pages and lead-generation campaigns designed to attract qualified prospects.

Track cost per lead, conversion rates, return on advertising spend, and other campaign metrics.

Conduct A/B testing to improve campaign performance.

Email & CRM Marketing

Develop and manage email marketing campaigns and automated communications.

Segment audiences and personalize campaigns based on customer characteristics and behavior.

Monitor email engagement, conversions, and deliverability.

Work with sales teams to improve lead nurturing and marketing-to-sales handoffs.

Maintain accurate marketing data and campaign records within the company's CRM or marketing platforms.

Analytics & Reporting

Monitor and analyze digital marketing performance across channels.

Prepare regular marketing performance reports for company leadership.

Translate marketing data into actionable recommendations.

Identify opportunities to improve conversion rates, customer acquisition costs, engagement, and overall campaign effectiveness.

Collaboration

Work closely with sales, leadership, creative, and other internal or external partners.

Collaborate on product launches, promotions, seasonal campaigns, and customer acquisition initiatives.

Manage relationships with digital marketing agencies, freelancers, vendors, and technology providers when applicable.

Required Qualifications

3+ years of professional experience in digital marketing, growth marketing, demand generation, or a related field.

Demonstrated experience developing and executing multi-channel digital marketing campaigns.

Strong understanding of SEO, SEM/PPC, social media, email marketing, content marketing, and web analytics.

Experience with Google Analytics/GA4 and Google Ads or comparable analytics and advertising platforms.

Experience with marketing automation, CRM, or email marketing platforms.

Strong written and verbal communication skills.

Excellent analytical, organizational, and project-management abilities.

Ability to manage multiple campaigns and priorities independently in a remote environment.

Strong attention to detail and commitment to measurable results.

Must be legally authorized to work in the United States or Canada.

Preferred Qualifications

Experience in B2B marketing, e-commerce, promotional products, branded merchandise, advertising, or related industries.

Experience with LinkedIn marketing and B2B lead generation.

Experience with marketing CRM platforms such as HubSpot, Salesforce, Zoho, or similar systems.

Familiarity with Google Search Console, SEO tools, and conversion-rate optimization.

Experience with Canva, Adobe Creative Cloud, or similar content-creation tools.

Experience managing external marketing vendors or agencies.

Bachelor's degree in Marketing, Communications, Business, or a related field is preferred but not required.

Key Performance Indicators

Success in this position may be measured by:

Qualified lead generation

Website traffic and organic search growth

Conversion rates

Digital advertising performance

Email engagement and conversions

Social media growth and engagement

Customer acquisition cost

Return on marketing investment

Marketing-attributed revenue

Overall digital campaign performance

Compensation

Base Salary: $70,000–$95,000 USD per year , depending on experience, qualifications, location, and demonstrated expertise.

Additional performance-based incentives or bonuses may be available based on company policy and individual performance.

Compensation for candidates based in Canada will be structured in accordance with applicable Canadian employment requirements and may be adjusted based on location, experience, and local market conditions.

Benefits

Eligible full-time employees may receive a comprehensive benefits package that may include:

Competitive salary

Performance-based bonus opportunities

Paid time off

Paid holidays

Health, dental, and vision benefits, where applicable

Retirement savings program or employer contribution, where applicable

Professional development and training opportunities

Remote-work flexibility

Company-provided tools and technology required for the role

Opportunities for career growth and advancement

Specific benefits and eligibility are subject to applicable employment terms, company policies, and the employee's location.

Work Environment

This is a fully remote position open to qualified candidates located in the United States and Canada.

The successful candidate should be comfortable working independently, communicating virtually with team members, managing deadlines, and collaborating across departments in a remote environment.

Equal Opportunity

Hi Pro Branded Solutions is committed to providing equal employment opportunities to qualified applicants. We consider candidates based on their qualifications, experience, skills, and business needs without regard to legally protected characteristics under applicable federal, state, provincial, or local laws.