Junior Web Merchandiser
Full-time
Vacances Air Canada / Air Canada Vacations
Job Responsibility:
Reporting to the Lead, web merchandiser, this position requires an individual who is detail-oriented and analytical with an entrepreneurial spirit. This individual must be able to build a strategic merchandising plan for the online store. The incumbent will be responsible for enriching collections, products and categories with content and data to increase findability, engagement, and conversions, all in a timely & accurate manner. Tasks - Create, upload, modify and edit all products visible online
- Arrange, categorize, and cross sell product to drive conversion of vacation packages
- Follow up on the arrival of new products and ensure that the presentation is optimal
- Improve product findability, increase conversion and streamline the shopping experience
- Use web analytics and reporting tools to optimize on site assortment presentation, product recommendations and other automated rules to drive improvements in metrics
- Support Lead, web merchandiser and utilize Google Analytics / Google Data Studio to create monthly reports that measure the impact of implemented strategies and provide relevant and actionable insight
- Optimize ecommerce and digital marketing performance (ex: product badging) based on brand direction
- Collaborate and coordinate with product, marketing, revenue management, content and image departments to align and streamline all product merchandising initiatives, as well as align external marketing efforts with on-site merchandising
- Assists the Web Merchandiser (lead) to refresh categories/trends or products in response to sales trends/results, campaigns, seasonality
- Monitor and control work daily (e.g., through spot checks, complete review, or subsequent processing) for both quantity and quality.
- Constantly work to ensure consistency and optimal customer experiences in both the desktop and mobile shopping channels
- Monitor and troubleshoot site appearance for accuracy (price, name, descriptions, categories, photos) as well as consistency between English and French versions.
- Coordinate and prioritize web images requests with product team and web image team
- Participate and execute the merchandising strategy on the website to optimize sales and continually optimize it to keep the site fresh.
- Participate in various tests related to the addition of new functions on the website (ex: A/B testing)
- Research and report on competition, relevant industry trends and best practices.
- Assist Lead, web merchandiser and manager with other special tasks and projects
Requirements - Bachelor's Degree in business or marketing
- 2 years or more of experience managing web content and/or store merchandising
- Solid track record of using sales & analytics data to make merchandising decisions.
- Experience in the travel industry an asset
- Well organised and meticulous
- Excellent verbal and written communication skills (English and French)
- Able to function in fast-paced environment
- Ability to work autonomously with little supervision
- Familiarity with SEO best practices, usability standards & HTML an asset
- Strong problem solving skills
- Strong ability to adapt quickly, work independently, multi-task and work under pressure
- Strong knowledge of Microsoft Office (Word, Excel, PowerPoint)
- Knowledge of web analytics reporting platforms such as Google Analytics
Vacancy posted 5 days ago
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