Director Of Communications And Marketing

Founded in 1962, Bayview Glen is an independent, co-educational university preparatory day school with more than 1100 students from Preschool through to Grade 12. Our school thrives on two closely connected campuses in the heart of Toronto and offers a truly transformative educational experience, guided by our School’s mission “Whole Child, Purposeful Life, Better World”. Driven by our vision to be the leader in bold thinking and future readiness within a diverse community, we offer a welcoming, inclusive community that values compassion, curiosity and courage.Bayview Glen is a member of the CIS Ontario, CAIS, NAIS and Round Square organizations.
DIRECTOR OF COMMUNICATIONS AND MARKETINGBayview Glen is currently seeking a strategic, creative and collaborative leader with a demonstrated history of success to join our team as the
Director of Communications and Marketing.
You will oversee a comprehensive marketing plan and communications strategy that advances Bayview Glen School and Camp’s mission, reputation, and strategic plan while strengthening outreach to diverse constituencies. Your approach will combine innovation and process-driven best practices with effective project management to bring consistency and sustainability to marketing, communications, planning, and strategy.
Driven by a genuine passion for education and the Bayview Glen community, the Director will immerse themselves in School activities and events to understand the ethos of Bayview Glen and bring it to life through compelling storytelling in all marketing and communications responsibilities. Propelled by this passion and knowledge, the Director will oversee and actively contribute to the creation, design, budgeting, and production of all School publications and special events, and will serve as the School’s spokesperson when designated. This role combines strategic leadership with practical execution, including the coordination of social media, advertising, publicity, and public relations.
This position reports to the Executive Director of Advancement and External Relations and leads a small, but dynamic team, including a Digital Marketing Specialist and Digital Content Designer, while managing external vendors, including a full-service marketing agency. This position is required to work on campus five (5) days per week and attend school events after normal work hours.
The Director of Communications and Marketing is instrumental in fostering collaboration and strategic alignment across the School’s various areas, and promoting a positive, productive, equitable and high-performing organizational culture.
General responsibilities of this role will include, but are not limited to the following:
Strategic Marketing and Branding : Leads the development and implementation of marketing and branding strategies to elevate the reputation of Bayview Glen School and Camp. Supports enrolment, recruitment, camp registration, fundraising, and stakeholder engagement by overseeing digital, print, and advertising initiatives, ensuring alignment with the School’s strategic goals.
Communications and Content Creation : Leads the creation and management of all internal and external communications, including publications, social media, and promotional materials. Ensures consistent branding and messaging across all platforms and materials.
Media Relations and Crisis Management : Optimizes media opportunities, manages media relations, and coordinates with external service providers. Oversees crisis communications as part of the Emergency Response Team.
Performance Monitoring and Market Research : Measures the effectiveness of marketing and communication initiatives, monitors trends, and conducts market research to inform strategies and decision-making.
Leadership and Advising : Provides counsel on marketing and communications to staff, advises on reputation management, and leads special projects as needed.
These responsibilities provide a general overview of the role and do not include every duty or expectation. A full job description will be provided upon hire.
Qualifications and Skills
Post-secondary degree or diploma in communications, marketing, public relations, or a related field (or equivalent work experience).
At least 5 years of progressive leadership experience in marketing and communications roles.
Proven ability to craft compelling stories across diverse platforms.
Expertise in institutional communications, digital marketing, and social media management.
Strong skills in strategic planning, project management, and team leadership.
Proficiency in Microsoft Office and Adobe Suite.
Experience in budget management and vendor negotiations.
Exceptional interpersonal skills and the ability to build relationships with diverse constituencies.
Demonstrated experience in using data and information to guide decision-making, balancing calculated risks with creativity and innovation.
Familiarity with the education sector or independent schools would be considered an asset.
At Bayview Glen, you will find a welcoming, vibrant and multicultural school community rooted in our mission of Whole Child: Purposeful Life: Better World and our core values of Compassion, Curiosity and Courage. We believe in the holistic development of students and staff alike, offering meaningful work, a supportive team environment and opportunities for professional growth. Our competitive salaries and comprehensive benefits include a generous group RRSP plan, complemented by onsite fitness facilities, daily lunches and parking. Community events bring colleagues together, recognize contributions, and strengthen connections across the School.
Compensation will be commensurate with qualifications and experience, with an annual salary range between $140,000 to $165,000. This salary range is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including, but not limited to, previous work experience, skill set and internal equity.
You are a seasoned marketer and inspiring communications leader with a passion for education. As Director of Communications and Marketing, you will combine compelling storytelling, innovative marketing, and meaningful community engagement to advance the School’s mission and strategic priorities, strengthen its reputation, and support enrolment. Your collaborative leadership will empower a creative team to bring the Bayview Glen experience to life. You will bring a keen interest in digital marketing analytics to inform decisions and shape strategy. You combine a passion for marketing and education with a strong work ethic, a sense of ownership, and a commitment to high-quality work.
As a condition of employment, the successful candidate will be required to provide a current Vulnerable Sector Screening (VSS) from the police jurisdiction in which they reside prior to commencing employment.
At Bayview Glen we are committed to fostering an inclusive, accessible environment, where all members of our school community feel valued, respected, and supported. We encourage qualified applications from the diverse communities in which we live and serve and who may contribute to the further diversification of perspectives and ideas. We will accommodate needs under the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact our Human Resources Department for assistance if required.
This posting is for a permanent vacancy, beginning as soon as possible.
Bayview Glen does not utilize Artificial Intelligence (AI) in the screening, assessment, or selection of applicants.
Thank you for your interest in joining our team.While we can only contact those selected for an interview, we genuinely appreciate every application.
Explore more about Bayview Glen School, including our new 2024-2029 Strategic Plan:
BE BOLD, by visiting our website at to learn more about Bayview Glen School.
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