Head Of Paid Media And Seo

Lead paid media and SEO strategy remotely for Blacksmith Agency across the USA, Canada, or South Africa. Guide specialists while owning department performance.As Head of Performance Marketing, you manage the PPC strategist and SEO strategist rather than building campaigns yourself. You set channel strategy, direct budget allocation, and establish the standards supporting client results. Blacksmith Agency serves multifamily, B2B, and technical verticals, making agency experience across many accounts important.Key Responsibilities:
Lead PPC and SEO strategists through reviews and developmentSet quality standards for audits, reporting, and delivered workOwn client results, attribution, and GA4 reporting accuracyDiagnose account risks and direct recovery actionsGuide channel strategy, budgets, sales commitments, and hiringRequirements:
Seven or more years across paid media and SEOPrevious management of strategists or specialistsDepth in Google Ads, GA4, Search Console, Meta, and Microsoft AdsAbility to explain an account turnaround with metricsAgency experience managing many accounts concurrentlyOwn performance marketing leadership through paid media, SEO, client accountability, channel strategy, and specialist management.
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