Associate Director Programmatic Strategy

Lead programmatic strategy and activation remotely for Directive Consulting, using DSP expertise and performance analysis to drive B2B growth. Own a pivotal leadership function.As Associate Director, Programmatic Strategy & Activation, you will expand Directive Consulting’s programmatic service offerings and shape department strategy. The role combines campaign planning, KPI measurement, partner management, and people leadership. You will support SaaS and B2B clients through integrated paid and organic channel perspectives.Key Responsibilities:
Develop and execute comprehensive programmatic strategiesAlign initiatives with cross-functional business objectivesDefine KPIs and analyze campaign performanceManage programmatic partners, vendors, and platformsShare industry insights as an internal thought leaderRequirements:
Seven-plus years in programmatic rolesTwo-plus years managing, coaching, and motivating peopleExperience growing B2B or SaaS clients above $50k monthly budgetsHands-on DSP campaign building and optimization expertiseProgrammatic planning, measurement, ABM, and presentation experienceBring programmatic leadership, analytical rigor, DSP expertise, and cross-functional communication to Directive Consulting’s growing department.
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