Senior News Marketing Specialist

Shape CBC News marketing in Toronto through integrated strategy, strong writing, and digital storytelling across hybrid and telework arrangements. Help public-interest journalism connect with audiences nationwide.As a Senior Communications and Marketing Specialist, you will champion CBC News programming across digital and traditional platforms. The work combines audience development, social media, creative production, and stakeholder collaboration. Your purpose is to amplify CBC News content and strengthen meaningful connections with Canadians.Key Responsibilities:
Develop integrated marketing plans for CBC News programmingCreate audience strategies that drive tune in and engagementProduce promotional materials for CBC and external platformsCollaborate with stakeholders, personalities, and local CBC teamsChampion inclusive messaging across communications initiativesRequirements:
University degree in marketing, communications, public relations, or related disciplineFive years of direct communications and marketing experienceSuperior writing, editing, and proofreading skillsIn-depth skills across multiple social media platformsKnowledge of CBC, current affairs, and news programmingBring senior marketing strategy, persuasive communications, and news expertise to CBC News audiences across Canada.
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