Senior Creative Director Brand Strategy
Pet Valu
Define Pet Valu’s brand vision from Markham in a hybrid Creative Director role, guiding identity systems, tone of voice, and creative standards.
Reporting to the Vice President, Marketing, this senior leader shapes how Pet Valu, Bosley’s, Total Pet, Paulmac’s Pet, Tisol, and Chico appear across customer touchpoints. You will translate strategy, customer insights, and commercial priorities into integrated campaigns, content, retail experiences, and communications. The role also builds a modern in-house capability spanning art direction, design, copy, content, production, and creative operations.
Key Responsibilities:- Define brand architecture across Pet Valu’s portfolio of banners
- Establish identity systems, tone of voice, and creative standards
- Set creative vision for campaigns, content, and customer experiences
- Lead concepts from brief through production and execution
- Present creative strategy to senior leaders and business partners
- Bachelor’s degree or equivalent professional experience
- 12+ years of progressive creative experience
- Portfolio demonstrating integrated brand-building creative work
- Experience defining brand architecture and enterprise standards
- Experience building multidisciplinary creative teams
Bring exceptional creative judgment and integrated brand leadership to Pet Valu’s growing creative organization in Markham.
#J-18808-LjbffrVacancy posted 2 hours ago
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