Senior Analyst, Campaign Delivery

Address: 33 Dundas Street West Job Family Group: MarketingWhat you will be doing:
Develop and execute direct to consumer campaigns: Review and analyze campaign business requirements and produce Technical Implementation PlansPrepare customer lists with campaign management toolset to meet the requirements of documented technical requirementsBuild potentially recurring campaigns with automation in mind and automate campaigns as requiredIdentify issues and make recommendations for campaign improvementManage project timelines and key deliverable datesEstablish a two-way working relationship with internal partners and proactively communicate project status updates to Campaign Production Manager, Leads Manager, Measurement Analysts and Product & Marketing business partnersConduct campaign technical audits and review data output to ensure accuracyProcess management Support the lead generation cycle by monitoring file execution processes and ensure final output meets regulatory requirements, is complete and available for execution by internal systems and external vendorsEnsure campaign requirements have documented business partner approval prior to file development and executionMake recommendations to streamline, enhance and improve overall operationsEngage in knowledge transfer with other Campaign Analysts to ensure projects are transferableTrouble shoot critical issues, as required, to ensure the lead generation cycle remains on track and provide required support to Campaign ManagersContribute to campaign definition documentation and template library to support standardization of customer data extractsAct as a project leader for small to medium sized projectsWhat we are looking for:
Minimum 3 years of campaign or database marketing experienceWorking knowledge of customer relationship management, campaign design and developmentSolid and proven background in business process improvementExperience in data analytics, developing and executing direct marketing campaigns, analyzing marketing campaigns and initiativesKnowledge of financial services industry preferredHigh level of proficiency in SFMC, SAS, SQL, Unica Campaign or equivalentCan translate business strategies into technical requirementsIn-depth analytical and problem solving skillsPossess excellent interpersonal skills, and have proven written and verbal communication skillsSolid organizational and time management skills and ability to multi-taskAbility to prioritize, handle multiple tasks, quickly shift between competing and sometimes conflicting priorities in a high pressure, fast-paced environmentManage expectations and multiple complex projects simultaneouslySalary: $55,500.00 - $120,000.00 Pay Type: Salaried The above represents BMO Financial Group's pay range and type. Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group's expected target for the first year in this position. BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.About Us
At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world. As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset. To find out more visit us at BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter. Who we are We’re proud to be fueling growth and expanding possibilities for individuals, families and businesses. More than 12 million customers count on us for personal and commercial banking, wealth management and investment services. As the 8th largest bank in North America by assets, we provide personal and commercial banking, wealth management and investment services to more than 12 million customers. In Canada, the United States and across the globe, we’ll continue to build, invest and transform to drive performance that serves the good that grows.
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